Karen Krivaa Takes Leadership Role at MMDSmart
MMDSmart, a prominent name in global communications solutions, is excited to announce the appointment of Karen Krivaa as its new Chief Marketing Officer. This strategic move highlights the company’s dedication to enhancing growth and acquiring new customers in the competitive landscape of technology.
Building the Future of CPaaS
With over 25 years of experience in marketing leadership, Krivaa brings a wealth of knowledge to the role, specifically in constructing global brands and fostering customer engagement across various industries, including telecommunications. Her expertise will be crucial as MMDSmart continues to expand its Communications Platform as a Service (CPaaS) offerings, responding to the increasing demand for personalized messaging solutions that operate in real-time and at scale.
Insights from Leadership
Arie Frenklakh, the CEO and co-founder of MMDSmart, expressed enthusiasm about Krivaa's addition to the team: "We have developed an exceptional product suite that addresses pivotal global business communication challenges. Karen's strategic vision, creative energy, and extensive experience will undoubtedly elevate our marketing efforts and take MMDSmart's brand to new heights. We are truly excited to welcome her during this crucial phase of our growth."
A Proven Track Record
Before joining MMDSmart, Karen Krivaa served as the CMO at Perception Point, which was recently acquired by Fortinet. There, she was instrumental in defining international marketing strategies, which significantly enhanced the company’s brand and accelerated its customer acquisition efforts. Krivaa also has an impressive background, having held marketing leadership roles at esteemed companies such as RADVISION, Alvarion, NICE, Applied Materials, and GigaSpaces, covering sectors ranging from semiconductors to enterprise software and telecommunication infrastructure.
A Vision for Growth
Krivaa expressed her excitement about joining MMDSmart, stating, "This is an incredible opportunity to help shape the future of a rapidly growing company within one of the most dynamic sectors of enterprise technology. I am eager to embrace this challenge and collaborate with MMDSmart's talented team to achieve market success and expand our customer reach worldwide."
The Team at MMDSmart
Kivaa’s impressive qualifications include a Master of Science and an MBA from Hebrew University. She will work alongside an accomplished marketing team led by Ira Cohen, who is shifting to the role of Chief Strategy Officer, ensuring that MMDSmart continues to navigate its compelling growth trajectory.
About MMDSmart
Founded in 2007, MMDSmart has established itself as a trailblazer in SMS business marketing and smart messaging solutions. As a leading global supplier of innovative cloud communications products, MMDSmart prides itself on its dedication to delivering top-notch cloud communication services to partners and clients across the globe. The company supports a significant number of Tier 1 businesses from over 100 countries, all of whom rely on MMDSmart for their vital and sensitive customer communications.
Frequently Asked Questions
Who is Karen Krivaa?
Karen Krivaa is the newly appointed Chief Marketing Officer at MMDSmart, with over 25 years of marketing leadership experience.
What is MMDSmart?
MMDSmart is a global provider of innovative cloud communications solutions, established in 2007 and known for its SMS business marketing efforts.
What role will Krivaa play at MMDSmart?
As CMO, Krivaa will lead marketing strategies to enhance MMDSmart's brand and CPaaS offerings.
What did Krivaa do before MMDSmart?
Krivaa previously served as CMO at Perception Point and has held key marketing roles at several well-known companies across various industries.
What are MMDSmart's primary services?
MMDSmart focuses on SMS marketing and provides a suite of smart messaging solutions aimed at enhancing global business communications.
