Kalibrate Broadens Its Scope
Kalibrate, a well-known global insights firm that focuses on location analytics and fuel pricing, has taken an important step forward. The company recently made a significant acquisition aimed at strengthening its capabilities within the convenience store and fuel sectors. This acquisition is of IMST Corp., a reputable independent market research firm known for its expertise in site selection, analysis, and sales forecasting.
Strengthening Forecasting Abilities
With the integration of IMST into its operations, Kalibrate is poised to significantly boost its forecasting abilities. IMST serves a wide range of clients in the convenience and fuel industries throughout the country, offering them crucial reports and proactive projections. These insights encompass various elements, such as fuel volume, convenience store sales, car wash operations, quick service restaurant performance, and developments involving truck stops and travel centers.
Leadership Comments
Charles Wetzel, the CEO of Kalibrate, shared his enthusiasm regarding this acquisition, saying, "We are thrilled to welcome IMST into the Kalibrate family. This move will undoubtedly enhance our offerings to clients in the fuel sector. Both companies believe in the power of data-driven decisions for better outcomes, and this partnership will help us refine our methodologies further."
Improving Existing Services
Wetzel further pointed out that adding IMST aligns seamlessly with Kalibrate's ongoing fuel station feasibility study services, which effectively support over 300 clients each year. He stressed that IMST's extensive reporting talents, especially regarding truck stops and related retail services, will greatly amplify Kalibrate's insights into fuel volume and electric vehicle implications. This collaboration will deliver a more thorough approach to site forecasting.
Implications for the Market
Travis Heiser, CEO and President of IMST, conveyed his excitement about joining Kalibrate, stating, "This partnership lets us combine our unique market strategies into a strong offering. Kalibrate's established reputation in the fuel industry assures us that we're aligning with a team that understands the specific challenges and opportunities retailers encounter. Together, we can use data to guide our clients effectively."
Market Insights
As the retail landscape evolves amid increasing competition, the combined expertise from Kalibrate and IMST positions them as a leading source of insights. Their collaborative efforts aim to establish a comprehensive service for clients looking to evaluate site potential for new constructions, renovations, upgrades, or acquisitions.
About IMST Corp.
IMST Corp. excels as an independent market research firm focused on retail site selection, analysis, and sales forecasting. As a national leader in single-site studies for convenience stores and fuel stations, IMST has built a strong reputation over the past thirty years. Based in Houston, Texas, IMST provides essential data that convenience and fuel retailers rely on to make informed development decisions. They have successfully completed thousands of projects throughout the United States and Canada, concentrating on traffic counts, demographics, competitive dynamics, and pricing strategies.
About Kalibrate
Kalibrate is an innovative global location intelligence firm dedicated to offering clients actionable insights about place, price, and promotion. Their range of analytics solutions comprises advanced software platforms, consulting services, and proprietary datasets. Headquartered in Manchester, UK, Kalibrate caters to a varied clientele across 70 countries, with operational offices in the USA, Canada, Japan, India, and Australia.
Frequently Asked Questions
1. What is the recent acquisition related to Kalibrate?
Kalibrate has acquired IMST Corp., enhancing its forecasting capabilities in the fuel and convenience store sectors.
2. What does IMST Corp. specialize in?
IMST Corp. specializes in market research focusing on site selection, analysis, and sales forecasting for convenience stores and fuel stations.
3. How will this acquisition benefit Kalibrate’s clients?
The acquisition will improve data-driven insights, aiding clients in making better decisions regarding site potential and forecasting.
4. Where is IMST Corp. headquartered?
IMST Corp. is headquartered in Houston, Texas, serving clients across the United States and parts of Canada.
5. What industries does Kalibrate serve?
Kalibrate serves various industries, leveraging its location intelligence capabilities to provide insights into price, place, and promotion.
