Introducing Justine Armour as Global Chief Creative Officer
Forsman & Bodenfors is delighted to announce that Justine Armour will take on the role of Global Chief Creative Officer. With nearly thirty years of influential experience in the creative industry, Justine is poised to lead the agency into new realms of creative expression and innovation.
A Legacy of Creative Impact
This renowned creative agency, celebrated for its transformative campaigns, has made substantial contributions to the advertising world. Justine, known for her dynamic leadership, has an incredible track record that includes iconic campaigns such as the 'Epic Split' for Volvo Trucks and 'Wow No Cow' for Oatly. Her influence and vision reflect the collective ethos of Forsman & Bodenfors, which continues to challenge the status quo and set cultural trends.
The Vision Moving Forward
In her new position, Justine will significantly boost the agency's creative output across its nine global offices, starting her journey in New York before transitioning to London. "The global creative industry is eager for a distinctive offering like that at Forsman & Bodenfors. The Swedes possess a unique creativity embedded in their culture. I'm excited about the opportunity to nurture creative talent and expand our influence worldwide," explained Justine. Her visionary approach aligns seamlessly with the collective's mission to foster and support creativity that drives change.
A Trailblazer's Journey
Before her appointment at Forsman & Bodenfors, Justine was a Partner and Chief Creative Officer at FIG, an independent agency based in New York. Her impressive journey also includes a stint as the only female Chief Creative Officer at Grey New York, a position she held for over a century. Notably, she honed her skills at several other prestigious agencies, including 72andSunny and Wieden+Kennedy, before returning to her roots at McCann Erickson in Brisbane, Australia.
Key Strengths and Industry Recognition
Her impressive portfolio has not gone unnoticed; Justine has received recognition across the globe at major awards shows like Cannes Lions and D&AD. A champion of diversity, Justine is an established speaker at esteemed events, sharing her insights and advocating for equity in the creative sector.
About Forsman & Bodenfors
Founded in 1986, Forsman & Bodenfors has established itself as one of the most awarded creative agencies globally. Celebrated for its innovative approach, the agency employs a unique flat structure that fosters collaboration and creativity across disciplines. Servicing notable brands such as Volvo, Oatly, and H&M, Forsman & Bodenfors is instrumental in creating work that resonates deeply within popular culture. The agency is proud to announce its commitment to fair pay practices, becoming the first creative agency certified for gender pay equity by Fair Pay Workplace.
Frequently Asked Questions
Who is Justine Armour?
Justine Armour is the newly appointed Global Chief Creative Officer at Forsman & Bodenfors, bringing extensive experience in the creative industry.
What initiatives will Justine lead at Forsman & Bodenfors?
Justine will enhance the agency's global creative offerings and support emerging talents while fostering innovative campaigns.
Where will Justine be based initially?
Justine will start her role in New York and will move to London later on.
What notable campaigns is Forsman & Bodenfors known for?
The agency is known for campaigns such as 'Epic Split' for Volvo Trucks and 'Marriage Market Takeover' for SK-II.
What is Forsman & Bodenfors' philosophy?
The agency emphasizes creativity as a process that achieves remarkable results, focusing on collaboration and cultural impact.
