Junlebao Partners with APV to Boost ESL Milk Production
APV, part of SPX FLOW, is teaming up with Junlebao Dairy, one of the fastest-growing dairy brands, to create a new high-capacity InfusionPlus UHT system. This collaboration aims to meet the increasing demand for Freshjoy extended-shelf-life milk. The system boasts a remarkable 15,000-liter capacity paired with a 40-ton aseptic tank, ensuring that Junlebao can produce more of its popular ESL milk products efficiently.
Recognizing the surging demand for ESL milk, SPX FLOW initiated the assembly of the UHT skid at its Shanghai facility to expedite delivery to Junlebao. Previously, these units were produced at SPX FLOW’s facility in Poland.
"Freshjoy is a vital product for Junlebao. We selected APV's InfusionPlus technology when we launched the product in 2019 after thorough evaluation," shared Hongbin Yang, Vice President of Junlebao Group and General Manager of its Premium Product Business. "Since then, we’ve invested in several systems, and this new unit crafted by SPX FLOW China meets all our needs while ensuring quicker delivery. We will continue our partnership with SPX FLOW to innovate world-class ESL milk products."
Key Benefits of Freshjoy ESL Milk
Nutritional Advantage
Freshjoy ESL milk is well-regarded for its superior nutrition and fresh flavor, along with its long shelf life. This combination has made it a consumer favorite, allowing it to thrive in a competitive market.
Innovative UHT Technology
The InfusionPlus UHT system works by flash-heating milk and cooling it rapidly in micro-seconds. This method preserves the essential nutrients and ensures the safety of dairy and plant-based beverages—an achievement proven at numerous sites worldwide.
Maintaining Nutritional Integrity
Research shows that the APV UHT technology can retain up to 70% more vitamins compared to alternative methods that lose nutrients in the UHT process. This impressive capability ensures that consumers receive the maximum nutritional benefits from the products.
Hua Jin, SPX FLOW Key Account Manager, emphasized the importance of this project in supporting regional growth with advanced technology. "We have consistently supported Junlebao’s Freshjoy brand over the years and are excited to facilitate its expansion throughout China. Our Infusion technology is crucial for the dairy market's development as demand for ESL milk continues to rise in the region," he stated.
Production Timeline and Future Plans
By taking advantage of local manufacturing and dairy expertise, SPX FLOW aims to commission the newly developed UHT system soon, enabling Junlebao to scale its Freshjoy ESL milk production in an economical manner while upholding its renowned flavor and nutritional benefits.
About APV and SPX FLOW
SPX FLOW, Inc. is headquartered in Charlotte, N.C., and focuses on delivering innovative and sustainable solutions across various industrial sectors. Their products are vital in processes related to nutrition and health, including mixing, blending, fluid handling, thermal heat transfer, and more. The company operates in over 25 countries with sales across 140 nations, demonstrating their global reach and commitment to improving the world through innovative technologies.
Frequently Asked Questions
What is the partnership between Junlebao and APV about?
The partnership aims to develop a high-capacity UHT system to meet the increasing demand for ESL milk in Southern China.
What are the benefits of Freshjoy ESL milk?
Freshjoy ESL milk is celebrated for its nutritional benefits, fresh taste, and extended shelf life, making it a popular choice among consumers.
How does the InfusionPlus UHT technology work?
The technology quickly flash-heats milk and cools it, preserving nutrients and ensuring the safety of dairy and plant-based products.
What makes APV's technology unique?
APV's UHT technology allows up to 70% more vitamins to be retained in the milk compared to other UHT methods, providing better nutritional value.
When will the new UHT system be operational?
SPX FLOW expects to commission the new UHT system shortly, facilitating the efficient production of Freshjoy ESL milk.
