Julianne Hough Joins Forces with Icelandic Glacial
Icelandic Glacial™, the super-premium spring water sourced from Iceland, has initiated a remarkable partnership with the celebrated dancer, actress, and wellness advocate, Julianne Hough. This significant collaboration aims to enhance the brand's visibility while promoting its message, "You Are What You Drink, Be Exceptional."
Elevating Health Through Hydration
This partnership with Julianne Hough represents an exciting new chapter for Icelandic Glacial. The brand seeks to motivate consumers to lead extraordinary lifestyles starting with their choice of hydration. Hough is recognized for her commitment to health and well-being, making her the perfect ambassador for the brand's dedication to quality living.
Campaign Highlights
As part of this collaboration, Julianne Hough will spearhead a vibrant social media campaign aimed at spreading the empowering message of "Be Exceptional". Followers can look forward to receiving exclusive insights into Hough's personal wellness journey, along with tips on how they can incorporate Icelandic Glacial's water into their daily lives.
The Pure Essence of Icelandic Glacial Water
Icelandic Glacial is celebrated for its exceptional purity, derived directly from the famed Ölfus Spring. This spring is known for being one of the earth's most sustainable natural water sources. With a naturally alkaline pH of 8.4 and an exceptionally crisp flavor, Icelandic Glacial offers hydration that is beneficial not just for the body but also for the environment.
Commitment to Sustainability
In the words of Michelle Grieco, VP of Marketing at Icelandic Glacial, "At Icelandic Glacial, we are devoted to offering not just high-quality water but also inspiring people to live their best lives. Julianne Hough is an embodiment of this philosophy—her passion for wellness aligns perfectly with our mission."
Hough's Passion for Movement
Julianne Hough emphasizes the importance of energy and movement in her life. She states, "I can’t engage in my passions without maintaining a healthy lifestyle, which begins with proper hydration. I am excited to collaborate with Icelandic Glacial, a brand that aligns with my mission to encourage others to realize their fullest potential."
Innovative Product Offerings
The collaboration is not just limited to promoting basic hydration. Icelandic Glacial is expanding its product lineup by introducing a range of aluminum cans, offering still, classic sparkling, and innovative globally-inspired flavors like Sicilian Lemon, Tahitian Lime, and Tarocco Blood Orange. Each can, at 330 mL, represents a zero-calorie and zero-sugar option for hydration on the go. Furthermore, Icelandic Glacial also features its premium sparkling and still waters in beautifully designed glass bottles, available in 330 mL and 750 mL sizes.
About Icelandic Glacial
Icelandic Glacial™ is a renowned brand that sources super-premium natural spring water from the Ölfus Spring, formed over 5,000 years ago and protected by a natural lava rock barrier. This clean, pure water has a naturally low mineral content and boasts a high pH of 8.4. It is certified free from all contaminants, ensuring unmatched purity. Icelandic Glacial is proud to utilize 100% natural green energy in both its products and operations, solidifying its commitment to sustainability.
Frequently Asked Questions
What is the goal of Julianne Hough's partnership with Icelandic Glacial?
The partnership aims to inspire consumers to lead exceptional lifestyles while promoting the message, "You Are What You Drink, Be Exceptional."
What makes Icelandic Glacial water special?
Icelandic Glacial water is sourced from the Ölfus Spring and is known for its exceptional purity and high alkaline pH of 8.4.
What kind of products will be featured in this collaboration?
The collaboration will highlight a new line of aluminum cans with flavored options, as well as glass bottles for premium sparkling and still waters.
Who is the spokesperson for this campaign?
Julianne Hough serves as the spokesperson, sharing her approach to wellness and advocacy for healthy hydration.
How can consumers get involved in the campaign?
Consumers can follow the campaign on Instagram, engage with exclusive content from Hough, and share their own experiences using the hashtag #BeExceptional.
