Jones Soda Expands Leadership Team
Jones Soda Co. (CSE: JSDA) has made significant strides by hiring experienced executives Darcey Macken and Eric Schnabel to enhance its leadership in Operations and Marketing. This strategic move comes as the company also announces an increase in its revolving credit facility from $5 million to $10 million, aiming to fuel its growth initiatives.
Expertise of New Leaders
Darcey Macken, the newly appointed Chief Operating Officer, brings over 20 years of expertise from the consumer packaged goods sector. Before joining Jones Soda, she was the CEO of Planterra Foods, where she was instrumental in establishing the OZO™ plant-based protein brand and launching numerous successful products globally. Her background includes vital leadership roles at Sovos Brands and noosa yoghurt that saw revenue skyrocketing from $45 million to more than $200 million. Macken's experience with Kellogg Company, where she held key positions, further solidifies her capability to drive growth at Jones Soda.
Digital Marketing Insights
On the marketing side, Eric Schnabel joins as Chief Marketing Officer, contributing three decades of robust experience in advertising and digital marketing. Previously, he led marketing teams at Kohler Co. and served as a fractional CMO for several businesses. His tenure at Meta included shaping The Creative Shop, which pioneered digital marketing approaches across multiple platforms. Schnabel has a rich history of crafting successful campaigns for well-known brands, driving growth and brand recognition.
Strategies for Growth
The addition of Macken and Schnabel to the Jones Soda leadership team aligns with the company's commitment to capitalizing on its recent successes. Collaborations with prominent partners, such as Bethesda Software's Fallout series, have resulted in impressive sales increases, particularly through Costco and direct-to-consumer transactions.
Credit Facility Expansion
Jones Soda's strategic enhancement of its revolving credit facility is expected to provide the financial flexibility needed to further expand its operations and product offerings. The company has officially amended its Loan Agreement with Two Shores Capital Corp., raising the Revolving Loan Cap to $10 million from the previous $5 million, enabling better support for anticipated growth.
Strengthening Financial Infrastructure
On December 1, 2025, the company also established an Amended and Restated Revolving Credit Note, further increasing the principal amount of borrowed funds to $10 million. This financial infrastructure supports the ambitious plans Jones Soda has set for the upcoming year and beyond.
CEO Remarks
Scott Harvey, the CEO of Jones Soda, expressed optimism about the company's enhanced leadership, stating, "Darcey and Eric add a depth of experience driving growth across sales channels and creating brands that demand attention. With our expanded leadership team and more resources, we're confident that Jones can deliver outstanding beverages and shareholder value." This reflects the company’s intent to leverage its new executive capabilities to capture more market share in the craft soda segment.
About Jones Soda Co.
Jones Soda Co. is a renowned craft soda manufacturer that distributes premium craft sodas under the Jones® brand. Its products are widely available across North America in various formats, including glass bottles and cans through diverse retail and dining establishments. The company is committed to innovation and customer engagement, ensuring a unique experience built around high-quality beverages. For detailed information about their offerings and initiatives, visit the official Jones Soda website.
Frequently Asked Questions
What recent changes have been made in Jones Soda's leadership?
Jones Soda Co. has hired Darcey Macken as COO and Eric Schnabel as CMO to enhance its operations and marketing.
How has Jones Soda's credit facility changed?
The company increased its revolving credit facility from $5 million to $10 million to support growth initiatives.
What is Darcey Macken's background?
Macken has over 20 years of leadership experience in the consumer packaged goods sector, previously being the CEO of Planterra Foods.
What innovations can we expect from Jones Soda?
With the new leadership in place, the company aims to drive innovation and enhance customer engagement through its product offerings.
What comment did the CEO make regarding the new executives?
CEO Scott Harvey highlighted the depth of experience Macken and Schnabel bring, which will help the company capture market demand more effectively.
