Jon Pollard Takes the Helm at WTOK in Meridian
ATLANTA, Gray Media has announced the appointment of Jon Pollard as General Manager for WTOK, which includes ABC, CW, and Telemundo affiliates in Meridian. This leadership change will take effect shortly, marking a significant moment for both Pollard and the station.
A Wealth of Experience in Broadcasting
With over twenty years in the broadcast television sector, Jon Pollard comes with a diverse background that equips him well for his new role. He previously led the operations at WMDN/WGBC, the affiliate stations for CBS, NBC, and FOX located in East Mississippi. There, he also managed a regional hub that supported 18 digital streams in the Meridian area.
Before his tenure at WMDN/WGBC, Pollard served as Vice President and General Manager of Waypoint Media’s Fox affiliate, WHPM, in Hattiesburg. He was instrumental in launching WHPM in 2011, successfully spearheading initiatives that incorporated multiple newscasts, which led to enhanced viewership ratings and increased revenue.
Community Engagement and Leadership Roles
Jon Pollard is not only a leader in broadcasting but also a contributor to his community. He has actively participated as a board member for the Mississippi Association of Broadcasters and has been an advisory board member for the Salvation Army. Furthermore, he is involved with the Meridian Rotary Club, reflecting his commitment to community service and local growth.
His educational journey began at Meridian Community College, where he earned an Associate of Science degree. This educational foundation has been a catalyst for his success in the competitive field of media.
About Gray Media
Gray Media, Inc. (NYSE: GTN) stands as a major player in the multimedia landscape, headquartered in Atlanta, Georgia. As the largest owner of top-rated local television stations in the country, Gray operates across 113 television markets, reaching approximately 37 percent of U.S. television households.
The company boasts a robust portfolio, including 78 markets with the leading television station and also features in 99 markets with either the first or second highest-rated station for the year. Gray Media also prides itself on having the largest Telemundo affiliate group, operating across 44 markets.
In addition to its television assets, Gray has established Gray Digital Media, a sophisticated digital agency that provides national and local clients with advanced digital marketing strategies tailored to their needs. The company manages several media properties, including Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities like Assembly Atlanta and Third Rail Studios. Gray also holds a majority interest in Swirl Films.
Contact Information
For additional details about Gray Media, queries can be directed to Sandy Breland, Executive Vice President and Chief Operating Officer, at 404-266-8333.
Frequently Asked Questions
Who is Jon Pollard?
Jon Pollard is the newly appointed General Manager of WTOK, overseeing its ABC, CW, and Telemundo affiliates in Meridian.
What experience does Jon Pollard have?
He has twenty years in the broadcast industry, formerly managing WMDN/WGBC and WHPM, and has also worked as Regional Sales Manager at WTOK.
What is Gray Media?
Gray Media, Inc. (NYSE: GTN) is a leading multimedia company that owns top-rated television stations and offers digital marketing solutions across 113 TV markets.
Where is Gray Media headquartered?
Gray Media is headquartered in Atlanta, Georgia, and serves a substantial portion of television households in the U.S.
Who can I contact for more information about Gray Media?
For more information, Sandy Breland, Executive Vice President and COO, can be contacted at 404-266-8333.
