Welcome to a Remarkable Initiative by MADD Canada
MADD Canada, along with Irving Oil, is excited to extend a warm invitation to the community for the launch of the Project Red Ribbon initiative. This special event is set to celebrate sober living and create awareness around the critical issue of impaired driving, aiming to ensure that everyone gets home safely this festive season.
Details of the Tree Lighting Ceremony
The event will take place on a Friday evening at 5 p.m. in King's Square. Attendees can look forward to a heartfelt ceremony that focuses on raising awareness about the dangers of impaired driving. Given that the celebrations are rapidly approaching, the timing could not be more essential.
Why Project Red Ribbon?
This year's Project Red Ribbon campaign shines a spotlight on safe driving practices, reminding individuals of the importance of driving sober or arranging alternative transportation after consuming alcohol, cannabis, or other drugs. As communities come together during the holiday festivities, MADD Canada is here to contribute to a safer environment.
A Heartfelt Tribute
In recognition of the impact of impaired driving, this year’s campaign features the poignant photo of Rebecca Beatty, a victim of an impaired driver. Tragically, she lost her life along with a close friend in an accident that serves as a reminder of the importance of this campaign. Her story, along with countless others, drives the message home that impaired driving is a grave issue that must be tackled seriously.
Event Guests
The event will host several notable figures, including representatives from Irving Oil and local government officials, reflecting the community's collective commitment to promoting safe driving. The presence of local authorities highlights the support for MADD Canada's mission and its dedication to reducing impaired driving incidents.
How You Can Get Involved
From November 1 to January 5 each year, MADD Canada volunteers actively distribute red ribbons and car decals to symbolize the pledge for sober driving. You can easily participate by displaying these ribbons on your vehicles or even your keychains, showcasing your commitment to making roads safer for everyone. Join others in honoring the victims of impaired driving and in spreading this crucial message.
Appreciation for Sponsors
MADD Canada recognizes the invaluable support from its sponsors including Uber, KAG Canada, and Diageo, who have been instrumental in helping carry forward the mission. This collaborative effort underlines the importance of community support in combating impaired driving and promoting safety.
Stay Connected for Further Information
If you wish to participate in the event or seek more information, do not hesitate to contact Shayla Morag Steeves, the Atlantic Regional Manager for MADD Canada, at 1-800-665-6233 ext. 232. Alternatively, Joyce Nickerson, the MADD Saint John and Area Representative, is also available at 1-800-665-6233 ext. 360.
Frequently Asked Questions
What is MADD Canada's Project Red Ribbon initiative?
Project Red Ribbon is a nationwide campaign aimed at promoting safe driving during the holiday season, encouraging individuals to drive sober.
When and where will the Tree Lighting Ceremony take place?
The ceremony is scheduled for a Friday at 5 p.m. in King's Square, marking the launch of the Project Red Ribbon.
How can I participate in the campaign?
You can showcase your support by displaying the red ribbons and decals on your personal belongings to symbolize your pledge for sober driving.
Who are the sponsors of the event?
MADD Canada appreciates its sponsors, which include Uber, KAG Canada, and Diageo, for their ongoing support in promoting safe driving initiatives.
Who should I contact for more information?
For more event details, contact Shayla Morag Steeves or Joyce Nickerson, whose contact information is available above.
