Duluth Trading Co. Hosts Exciting Underwear Trade-Up Event
Bring a pair. Get a (better) pair. Leave happy (and chafe-free)!
Prepare to upgrade your wardrobe as Duluth Trading Co. brings back its Annual Underwear Trade-Up Event. This highly anticipated event gives you the perfect opportunity to say farewell to your worn-out, holey underwear and embrace the comfort of a premium new pair. Not only is it a chance to refresh your undergarments, but it also introduces an exciting twist with an exclusive giveaway component: the chance to win underwear for life!
Upgrade Your Unmentionables this Spring
On the weekend, Duluth Trading will open 65 retail stores nationwide to accept customers' old, worn-out underwear. In exchange, you’ll receive a brand-new pair of Duluth's signature no-pinch, no-stink, no-sweat undies, while supplies last. This initiative encourages participants to rejuvenate their underwear collections. This year’s event is about more than just swapping out old for new—it's about embracing comfort and confidence.
What to Expect During the Event
Ricker Schlecht, the Senior Vice President of Product Development at Duluth Trading Co., encourages everyone to take part: "Think of it as spring cleaning for your underwear drawer. Whether you've got old boxers with more holes than Swiss cheese or briefs that have seen far better days, we’ll take them off your hands and upgrade your drawers."
For the first time, Duluth Trading is rewarding customers beyond just a simple one-pair upgrade. During the event, each day the first 300 customers trading in their old underwear will receive a unique Peel & Reveal prize card. These cards may include in-store discounts or the ultimate prize: underwear for life! A total of five very lucky winners nationwide will have the option to choose 100 pairs of Duluth Trading underwear or a $500 gift card to their stores.
Get Involved and Make the Swap
To participate in this unique event, mark your calendar for the dates when the trading begins. Visit one of the participating Duluth Trading locations and join others in a delightful and fun experience focused on upgrading one of life's essentials. The event is a fantastic opportunity to refresh your underwear collection and possibly walk away with a fantastic prize.
Learn more about the event details and the accompanying contest rules at Duluth Trading's official website, where you can find all the necessary information and the location of the nearest store.
Understand the Fine Print
During the event, customers must trade in one pair of old underwear to receive one new pair from select styles and colors, along with a Peel & Reveal prize card while supplies last. Please keep in mind that this offer is limited to in-store participation only, with each location prepared to give away 300 free pairs per day, with a limit of one free pair per customer each day. Prize eligibility for underwear for life is restricted to individuals aged 21 and over, and five such prizes will be awarded. Unfortunately, stores in certain states aren’t participating in this exciting aspect of the event.
About Duluth Trading Co.
Based in Wisconsin, Duluth Trading Co. prides itself on offering high-quality, solution-based apparel designed for the modern, self-reliant American. The brand is committed to creating durable products backed by a strong customer service philosophy known as the "No Bull Guarantee." Experience the difference with Duluth Trading and find quality gear tailored for those who enjoy the great outdoors and working hard with their hands.
Frequently Asked Questions
What is the Underwear Trade-Up Event?
The Underwear Trade-Up Event is a chance for customers to trade in their old underwear for a new pair of Duluth Trading underwear while potentially winning great prizes.
When does the event take place?
The event typically occurs over a weekend, during which customers can visit participating stores to swap out old underwear.
How many customers can participate?
The first 300 customers at each store during the event can trade in their old underwear for a new pair and receive a prize card.
What are the prizes for the event?
Customers have a chance to win underwear for life or receive various in-store discounts through the Peel & Reveal prize cards.
Is there an age requirement to win prizes?
Yes, participants must be 21 years or older to be eligible for the underwear for life prizes.
