Chipotle Unveils 'Extra Sunday' for Football Fans
Chipotle Mexican Grill is excited to announce the launch of a special promotion called "Extra Sunday." This initiative is designed to resonate with football enthusiasts who would love a day off after the championship game, and the brand is stepping up to celebrate with a remarkable offer.
Great Perks for Chipotle Rewards Members
On the day of the promotion, Chipotle Rewards members can enjoy free Guacamole and Queso Blanco with the purchase of any entrée. To redeem this special treat, members can use the promo code "EXTRA25" exclusively on the Chipotle app or website. It marks a significant moment as this is the brand's first promotion providing both guac and queso at no extra cost.
A Football Fan’s Dream
Chipotle is responding to an overwhelming sentiment among American workers who believe the Monday following the big game should be a national holiday. With estimates suggesting that over 16 million employees planned to miss work after this much-anticipated event, Chipotle captures this festive spirit perfectly with its offer on "Extra Sunday."
Bringing Extra Fun to Gameday
But that’s not all! Chipotle aims to add some spice to gameday with an exciting in-game activation that rewards fans watching the championship game. During the game, the brand will offer up to 50,000 free entrée codes via social media every time significant game events occur.
How the Free Entrée Offer Works
During the championship game, whenever an "extra" event happens—like a successful fourth down conversion or a two-point conversion—Chipotle will release a text-to-claim code through tweets on X and Instagram stories. Fans will have the chance to be among the first to claim free entrées by texting the designated code to a specified number.
The Universal Appeal of Chipotle
Chipotle's commitment to quality and community is evident in this promotion. The brand’s "Real Food for Real Athletes" initiative focuses on providing nourishing and appealing meals that can boost any game day experience. This not only applies to athletes but also to fans rallying their teams from their living rooms or at gatherings.
With over 3,600 locations serving fresh and responsibly sourced ingredients, Chipotle is proud to be a leader in the food industry. Its delicious offerings promise to unify fans from all sides, regardless of which team they are cheering for.
About Chipotle Mexican Grill
Chipotle Mexican Grill, Inc. (NYSE: CMG) is committed to cultivating a better world by serving food that is not only fresh but also made from wholesome ingredients free from artificial additives. Renowned for its industry innovations, Chipotle operates restaurants across multiple countries, making it a recognizable figure in the fast-casual dining sector.
Frequently Asked Questions
What is 'Extra Sunday'?
'Extra Sunday' is a special promotion by Chipotle that allows Rewards members to get free Guacamole and Queso Blanco with their entrée purchase on a designated day.
How can I claim the free items on 'Extra Sunday'?
Chipotle Rewards members can claim their free Guacamole and Queso by using the promo code "EXTRA25" when ordering through the Chipotle app or website.
When will the promotion take place?
The promotion is scheduled for the day after the professional American football championship game, known as 'Extra Sunday.'
What is the maximum number of free entrées available?
Chipotle plans to give away up to 50,000 free entrée codes during the game to fans taking part in the special activation.
How do I participate in the gameday activation?
Fans can participate by watching the championship game and responding to codes released during key plays identified as 'extra' events.
