John Paul DeJoria Acquires Waterloo Gin
John Paul DeJoria, a well-known entrepreneur and driving force behind Patrón Tequila and Paul Mitchell Hair Care, has recently made news with an exciting new venture. He has officially acquired Waterloo Gin from Treaty Oak Distilling, marking a notable move in the spirits industry.
Introducing Waterloo Gin
Waterloo Gin is recognized as the first gin brand distilled in Texas, a state celebrated for its rich history and craftsmanship. Established in 2009 by Treaty Oak Distilling, the gin pays tribute to Austin's original name, Waterloo, before it was changed in the 1830s. This gin is distinctive in the market due to its exceptional quality and unique flavor profile, which highlight the local terroir.
Exceptional Craftsmanship
This gin features a blend of local fruits and botanicals, delivering a taste experience that captures the essence of the Texas Hill Country. Its flagship product, Waterloo No. 9 Gin, is crafted with nine botanicals sourced locally and boasts a 94 proof. Another version, known as Waterloo Antique Gin, also stands at 94 proof and is aged for two years in first-use American white oak barrels, infusing it with depth and richness. Both expressions are naturally gluten-free, carb-free, and free from additives.
John Paul DeJoria's Vision
DeJoria shared his enthusiasm about this acquisition, calling Waterloo Gin a high-quality and innovative spirit that will surely attract consumers. "I feel honored to bring this exceptional brand to a wider audience and strengthen its presence among bartenders and retailers nationwide," he noted. His experience in transforming Patrón into a multi-billion dollar business speaks to his capability and vision for expanding this brand.
Leadership Transition
With DeJoria at the helm, Waterloo Gin will be led by CEO Justin Meigs. Meigs has a solid reputation for his significant contributions to the success of Empress Gin, where he helped propel the brand to impressive sales figures. This leadership transition seeks to harness considerable industry expertise to elevate Waterloo Gin to new heights.
A Bright Future Ahead
Daniel Barnes, the founder of Waterloo Gin, shared his optimism about this new chapter, highlighting DeJoria's experience and commitment to excellence as key elements that will propel the brand forward. Since there will be no changes to the recipe or production, Waterloo Gin plans to refresh its packaging and branding to meet contemporary market expectations. This strategy will also include a major expansion of its distribution network across the country, which is set to kick off next year.
Current Availability and Future Plans
Right now, Waterloo Gin is distributed by the Republic National Distributing Company (RNDC) in Texas and Breakthru Beverage in Florida. For those in other states, Waterloo Gin is available for purchase online. As the brand progresses, it aims to increase its accessibility and visibility in key markets, striving to connect with consumers across the nation.
Engaging the Community
Waterloo Gin puts a strong emphasis on consumer engagement, inviting enthusiasts to explore cocktail recipes and discover unique ways to enjoy their spirits. By enhancing its online presence, the brand looks to build a community around its products while keeping fans updated with exciting news and developments.
Frequently Asked Questions
What motivated John Paul DeJoria to buy Waterloo Gin?
DeJoria's passion for high-quality spirits and his strong track record in the industry inspired his desire to enhance the Waterloo Gin brand.
What makes Waterloo Gin special?
Waterloo Gin stands out due to its locally-sourced botanicals and unique flavor profile that reflects the Texas Hill Country.
Who will be in charge of Waterloo Gin after the acquisition?
Justin Meigs, a former executive at Empress Gin, will take the role of CEO, bringing valuable industry experience to the table.
Will there be changes to the recipe for Waterloo Gin?
No, the recipe and production processes will remain the same to preserve the brand's quality and integrity.
How can people buy Waterloo Gin?
Waterloo Gin is accessible through select distributors and online, helping it reach consumers in various states.
