John Kelly Takes the Helm as CEO of Taos Ski Valley Resort

John Kelly's Promotion to CEO of Taos Ski Valley
In an exciting leadership transition, Taos Ski Valley has announced the promotion of John Kelly to Chief Executive Officer (CEO). This strategic move comes as the resort looks to enhance its long-term vision focused on improving the guest experience.
A Vision for Guest Experience
As John Kelly steps into his new role, he is determined to elevate the overall guest experience at Taos Ski Valley. His background with the company since 2015, where he previously served as Chief Operating Officer, equips him uniquely for this responsibility. During his tenure, Kelly managed on-mountain operations and skier services while passionately upholding the resort's core values.
Community Commitment and Company Legacy
John Kelly's dedication extends beyond operational excellence; it reflects a genuine commitment to the local community and cultural heritage of Taos Ski Valley. His history in the area enriches his connection to the resort's legacy, which spans over 70 years. Known for its dedication to creating authentic ski experiences, the resort has always prioritized quality over quantity, a sentiment echoed in Kelly's leadership philosophy.
Acknowledgments from Leadership
Outgoing CEO David Norden will transition to the role of Chairman of the Board, confident in Kelly's ability to lead. "John has a deep-rooted commitment to our community and the skiing industry, making him the ideal choice to steer Taos Ski Valley's future," Norden expressed, underscoring the importance of maintaining the resort's mission.
Connecting Past to Future
Kelly acknowledges the profound history behind Taos Ski Valley. Established by Ernie and Rhoda Blake, it has become a hallmark in the ski industry. Under his leadership, he aims to continue providing a space that resonates with both seasoned skiers and new enthusiasts alike. "To be appointed CEO of this historic resort is truly an honor, and I look forward to guiding it through a new era," said Kelly.
A Focus on Sustainability
Taos Ski Valley is not just another ski destination; it champions sustainability. Being the first Certified B Corporation® ski resort in the world, it exemplifies a commitment to ethical practices and environmental stewardship. The resort's efforts towards achieving CarbonNeutral® certification and a goal for Net Zero emissions by 2030 reflect its ongoing mission to protect and preserve the stunning natural surroundings.
Year-Round Adventure Awaits
Visitors to Taos Ski Valley can expect more than just thrilling slopes. This year-round destination offers various activities, including hiking and biking, ensuring that every visitor leaves with cherished memories. The essence of the outdoors is effortlessly blended with opportunities for adventure, making it a sought-after locale for all.
Recognition and Future Aspirations
Overflowing with accolades, Taos Ski Valley has been recognized as a Fast Company 2023 Most Innovative Company. This recognition underlines the resort’s forward-thinking strategies and commitment to incorporating sustainable practices into every aspect of its operations.
Frequently Asked Questions
1. Who is the new CEO of Taos Ski Valley?
John Kelly has recently been promoted to the position of CEO at Taos Ski Valley.
2. What are John Kelly's goals for the resort?
His main goal is to enhance the guest experience while ensuring the resort stays true to its values and legacy.
3. How long has John Kelly been with Taos Ski Valley?
Kelly has been a part of Taos Ski Valley since 2015, serving in various leadership roles.
4. What sustainability initiatives does Taos Ski Valley have?
The resort aims to achieve CarbonNeutral® certification and Net Zero emissions by 2030, reinforcing its commitment to environmental sustainability.
5. What distinguishes Taos Ski Valley from other resorts?
Taos Ski Valley stands out for its focus on community, authenticity, and commitment to providing a high-quality skiing experience, rather than merely expanding its operations.
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