Leadership Change at Jiffy Lube International
Jiffy Lube International, Inc., recognized as a leading provider of automotive preventive maintenance, has appointed Mauricio Quezada as President and CEO. With over 20 years of extensive experience within the automotive sector, Quezada is set to steer the company toward its next phase of growth.
Quezada's Impressive Background
Quezada's journey has been marked by numerous achievements in the automotive original equipment manufacturer (OEM) and aftermarket sectors. Before taking on this new role, he served as the Vice President and General Manager for U.S. Direct Lubricants at The Pennzoil Quaker State Company, a part of Shell USA. His expertise encompasses a well-rounded understanding of both operational and strategic dimensions in this industry.
A Return to Jiffy Lube
His appointment is not a new beginning but rather a return, as Quezada previously held the position of Director of Operations at Jiffy Lube International from 2015 to 2018. In this role, he developed a deep understanding of the company, which he now aims to leverage in his new capacity to enhance the strategic direction of Jiffy Lube.
Driving Growth Across the Franchise Network
In his new role, Quezada will be pivotal in driving growth for Jiffy Lube’s extensive network, which includes more than 2,000 independently owned service centers scattered throughout North America. This vast network represents a significant part of the company’s operations, and under Quezada’s leadership, the company aims to enhance its visibility and reach even further.
Comments from Industry Leaders
Reflecting on Quezada’s leadership qualities, Ade Ajala, President of Shell Lubricants Americas remarked, "Mauricio is a strong people leader whose depth of operational understanding makes him a catalyst for driving Jiffy Lube's strategic direction and growth." This statement captures the high expectations set for Quezada as he embarks on this journey to further elevate Jiffy Lube's market presence.
The Vision Ahead
Quezada has expressed excitement about his role at Jiffy Lube, calling it a dream job. He believes the company is well-positioned to enhance its leadership status in the vehicle service industry. His strategic focus will be on innovation and providing customers with the best possible experience while ensuring that franchisees view Jiffy Lube as a valuable investment opportunity.
“I look forward to collaborating with the talented team and our dedicated network of franchisees to deliver fast, convenient, and quality service to drivers across North America – while accelerating growth for our business,” stated Quezada. This vision aligns with Jiffy Lube's longstanding commitment to customer service excellence.
Commitment to Quality and Growth
Quezada is also intent on expanding Jiffy Lube's service offerings and network. The company's recent business model evolution, labeled Jiffy Lube Multicare, encompasses various services including oil changes, brakes, batteries, and tires—ensuring that customers receive comprehensive care for their vehicles in a fast and professional manner.
About Jiffy Lube
Founded over 45 years ago, Jiffy Lube has built a reputation for serving nearly 19 million customers each year at its franchised service centers throughout North America. As a pioneer in the fast oil change industry, Jiffy Lube established the first drive-through service bay in 1979 and continues to set the standard in automotive service innovation. The company is headquartered in Houston and is a wholly owned, indirect subsidiary of Shell USA, Inc. For more information, visit www.JiffyLube.com and explore their extensive offerings in vehicle care.
Frequently Asked Questions
Who is the new President and CEO of Jiffy Lube International?
Mauricio Quezada has been appointed as the new President and CEO of Jiffy Lube International, Inc.
What experience does Mauricio Quezada bring to Jiffy Lube?
Quezada has over two decades of experience in the automotive sector, including leadership roles at Shell and Jiffy Lube.
What is Jiffy Lube's focus under Quezada's leadership?
The focus will be on driving growth, expanding services, and continuing to innovate for customer satisfaction.
How many Jiffy Lube service centers are there?
There are over 2,000 independently owned Jiffy Lube service centers across North America.
What innovations is Jiffy Lube pursuing?
Jiffy Lube is enhancing its business model with Jiffy Lube Multicare, which offers various vehicle services beyond oil changes.
