JETRO to Host Pitch Events at CES 2025 for Japanese Startups
JETRO, the Japan External Trade Organization, is preparing to exhibit 31 innovative Japanese startups at CES 2025, taking place from January 7 to 10 in Las Vegas. This year’s Japan Pavilion, titled the J-Startup Pavilion, promises an exciting and immersive experience as it will feature an event stage designed for startup pitch events and international pitch battles.
Event Overview and Significance
Located in CES’ vibrant startup arena, Eureka Park, the Japan Pavilion is set to be an exceptional venue for showcasing emerging technologies and pioneering businesses. JETRO's initiatives provide startups with unparalleled opportunities to present their innovations in front of a global audience, thereby enhancing their visibility in key markets.
Pavilion Layout and Thematic Approach
This year, the Japan Pavilion introduces the theme of “Organized Chaos,” effectively utilizing the available space to facilitate interactions among startups and visitors. The pavilion will feature two main areas divided by a passageway, creating a welcoming atmosphere for attendees. At the heart of the pavilion is a stage for pitch events alongside the “Moonshot Café,” a charming area designed for networking and collaboration.
Daily Pitch Events Highlighting Japanese Startups
Throughout CES, JETRO will conduct a series of exciting pitch events tailored for Japanese startups. The first initiative, “Japanese Startup Intro,” is a promotional pitch series happening over three consecutive days, showcasing 7 to 9 startups each day. This platform offers these businesses a chance to share their groundbreaking products and ideas with interested attendees.
Global Pitch Battle Series
In addition to the daily pitches, JETRO will be organizing the “Global Pitch Battle.” Startups from various countries will participate in themed pitch battles. The opening Global Pitch Battle will focus on HealthTech, featuring innovative enterprises such as BionicM, recognized by CES Innovation Awards for their contributions. The second Global Pitch Battle will shift focus to Robotics, demonstrating cutting-edge solutions by renowned creators like FingerVision and Kailas Robotics. These events are designed to captivate audiences and reveal award-winning innovations on a global scale.
Media Engagement Opportunities
JETRO is also dedicated to enhancing media engagement at CES, facilitating connections between startups and industry influencers. The Japan Pavilion will host several media-focused events, including the exclusive Launch.IT occasion, where selected Japanese startups will pitch directly to media representatives. This provides a crucial platform for them to gain exposure and amplify their narratives.
Scheduled Media Events
The media events surrounding CES include:
Launch.IT: January 5 @ 2-4 PM – Mandalay Bay Convention Center 3rd Floor Palm A Ballroom
CES Unveiled: January 5 @ 5-8:30 PM – Mandalay Bay Convention Center 2nd Floor Shoreline Exhibit Hall
ShowStoppers: January 7 @ 6-10 PM – Bellagio Hotel and Casino Grand Ballroom
Future Goals and Community Impact
Through these initiatives, JETRO aims to foster international collaborations and emphasize Japan's commitment to innovation and technology. The Japan Pavilion will not only highlight the ingenuity of participating startups but also provide a platform for cultural exchange through art performances and interactive activities. Each year, JETRO continues to embrace the future of technology, inspiring the next generation of innovators.
About JETRO
JETRO is a government-affiliated agency committed to offering support to Japanese companies seeking global market expansion while also aiding foreign firms looking to invest in Japan. Annually, JETRO assists over 700 startups through its Startup Division, which manages acceleration programs tailored for nurturing innovative enterprises. Since 2019, JETRO has organized the CES Japan Pavilion, fostering a collaborative environment for global networking.
About J-Startup
The J-Startup initiative, launched by the Japanese Ministry of Economy, Trade and Industry in 2018, promotes the growth of promising startups through comprehensive support and resources. By collaborating with various public organizations, JETRO ensures that selected startups receive the necessary guidance to thrive internationally, redefining the landscape for Japanese entrepreneurship.
Frequently Asked Questions
What is JETRO's role at CES 2025?
JETRO will host multiple pitch events and showcase Japanese startups, fostering international networking opportunities.
What companies are participating in the Global Pitch Battle?
The Global Pitch Battle will feature innovative companies like BionicM, FingerVision, and Kailas Robotics.
When will the pitch events take place?
The pitch events are scheduled from January 7 to January 9, with daily highlights featuring various startups.
What is the theme of this year's Japan Pavilion?
The theme is “Organized Chaos,” designed to create an engaging and interactive environment for attendees.
How can startups benefit from participating in these events?
Startups gain significant exposure, networking opportunities, and the chance to showcase innovations to a global audience.
