Jeni's and Cj Hendry Collaborate on a Unique Ice Cream Experience
In a bold partnership, Jeni's Splendid Ice Creams has teamed up with artist Cj Hendry to launch OPAQUE, a special edition ice cream aimed at transforming the conventional dessert experience. This collaboration dives deep into a sensory journey that challenges both flavor and perception, elevating ice cream into a form of art.
Exploring the Concept Behind OPAQUE
OPAQUE is a jet-black ice cream flavor made from black cocoa, espresso fudge, and balsamic cherry. Far removed from the bright and colorful ice cream varieties that have saturated the market, OPAQUE represents a revolutionary take on flavors and their presentation. The artistic vision is not merely to create a dessert; it’s a sensory experience that encourages guests to think differently about ice cream.
The Artistry of Cj Hendry
Known for her hyper-realistic artworks, Cj Hendry has created an immersive environment where the ice cream becomes part of the art experience. The directive of creating something simply described as "black" led to a flavor that is both surprising and delicious. As patrons indulge in OPAQUE, they are invited to peel back the layers of flavor that create a cohesive experience beyond visual aesthetics.
The Immersive Pop-Up Experience
To complement the release of OPAQUE, Jeni's and Cj Hendry are hosting a three-day pop-up event in New York City, showcasing not only the ice cream but also a unique artistic installation. The monochromatic theme of the shop enhances the allure of OPAQUE, creating a space where art and flavor intersect. Attendees will find that every detail in the pop-up, from its design to the merchandise, is intentionally crafted to push the boundaries of sensory engagement.
Experience the Flavor
The pop-up will be open for a limited time, offering customers a chance to taste OPAQUE and purchase exclusive merchandise, including limited-edition prints and custom black ice cream cones. Each item and element of the experience is meticulously designed to challenge expectations and create lasting memories.
Innovation Driven by Passion
Jeni's commitment to quality at every level is evident in their careful collaboration with Hendry. Focused on creating a flavor that resonates deeply with consumers, they have crafted an ice cream that tells a story—one about texture, taste, and artistry that invites people to explore their senses fully. As Beth Stallings, Director of Innovation at Jeni's, puts it, this project transcends the idea of simply making a 'black' flavor; it's about depth, exploration, and discovery.
Join the Flavor Revolution
Starting on a selected date, ice cream lovers will be able to buy OPAQUE in all Jeni's scoop shops as well as online. For those who want to experience this unique collaboration in person, visiting the pop-up is a must. As each customer tries OPAQUE, they will not just be tasting ice cream but partaking in a moment where culinary creativity meets striking visuals.
Frequently Asked Questions
What is OPAQUE ice cream?
OPAQUE is a limited-edition ice cream flavor from Jeni's Splendid Ice Creams, created in collaboration with artist Cj Hendry. It features black cocoa, espresso fudge, and balsamic cherry.
When is the pop-up event taking place?
The immersive pop-up will be held for three days, allowing guests to experience OPAQUE in a unique setting.
How does the flavor relate to the art installation?
The flavor and the installation are designed to challenge perceptions of ice cream and create a cohesive sensory experience, encouraging guests to engage with the artwork and flavor together.
What inspired the creation of OPAQUE?
The partnership centers around the theme of 'black,' leading to a surprising exploration of how flavor and visual appearance can challenge consumer expectations.
Where can I buy OPAQUE ice cream?
OPAQUE will be available at all Jeni's scoop shops and online starting on the official release date.
