Jay Sodey Appointed Madison Market President at Associated Bank
In a significant leadership transition, Jay Sodey has been promoted to the position of Madison market president for Associated Banc-Corp, effective January 1, 2026. He will succeed Dave Stein, who has served in this role for nearly 21 years and plans to retire at the end of 2025.
A Seasoned Banking Professional
Having amassed an impressive 22 years of experience in the banking sector, Sodey first joined Associated Bank in 2005. Initially overseeing retail banking in the Greater Madison area, his long-standing commitment and strategic insights have been vital to the growth of associated banking services in the region. Sodey will continue to report directly to John Halechko, the Director of Branch Banking.
Leading a Dedicated Team
As he steps into this pivotal role, Sodey will lead an enthusiastic team of approximately 370 employees spread across 32 locations in the Madison area. His leadership will focus on boosting sales, enhancing marketing strategies, strengthening community engagement, and fostering a culture of volunteerism and professional development among employees.
Community Commitment and Local Engagement
One of Sodey’s key initiatives as the market president will be the Engage Local project. This initiative empowers local employees to align community service and charitable efforts with effective marketing strategies to meet the needs of the community while promoting bank growth. Sodey reiterated the bank’s commitment to building strong community ties and meaningful relationships with clients.
Guidance and Vision for the Future
Expressing gratitude towards his predecessor, Sodey acknowledged the invaluable guidance and leadership Dave Stein has provided over the years. He emphasized his enthusiasm for advancing the bank's strategies and fostering an environment where both colleagues and clients can thrive within the Madison market.
About Jay Sodey
Sodey holds a degree in Business Management and Finance from Central College in Pella, Iowa, along with a Certificate of Executive Leadership from the University of Wisconsin – Madison's Graduate School of Banking. He resides in Verona, Wisconsin, where he remains actively engaged in community development projects.
About Associated Banc-Corp
Associated Banc-Corp, listed on the NYSE under the ticker ASB, stands as the largest bank holding company in Wisconsin, boasting total assets of $44 billion. The headquarters in Green Bay serves a vast geographical area with extensively spread financial services that cater to over 100 communities across several states including Wisconsin, Illinois, Minnesota, and Missouri. Furthermore, the bank operates multiple loan production offices throughout the country, making it a formidable player in the Midwest banking scene.
For more information about Associated Banc-Corp, please visit their website at www.associatedbank.com.
Contact for More Information:
Andrea Kozek
VP/Senior Manager, Public Relations
920-491-7518
Frequently Asked Questions
Who is Jay Sodey?
Jay Sodey is the newly appointed Madison market president at Associated Banc-Corp, effective January 1, 2026, succeeding Dave Stein.
What responsibilities will Sodey have in his new role?
Sodey will lead approximately 370 employees across 32 locations, focusing on sales growth, community engagement, and cultural development within the Madison market.
What is the Engage Local initiative?
The Engage Local initiative enables local colleagues to develop charitable and marketing strategies that align with community needs and bank growth.
What is the significance of Associated Banc-Corp?
Associated Banc-Corp is a major provider of financial services in the Midwest, operating nearly 200 banking locations and serving multiple communities across several states.
How can I learn more about Associated Banc-Corp?
Information about Associated Banc-Corp can be found on their official website, www.associatedbank.com.
