Jason Lim Named Chief Media Officer at Assembly
Assembly, a prominent global media agency, has made a significant move by appointing Jason Lim as its first Chief Media Officer for North America. Lim, who comes with a wealth of experience in the industry, is set to build upon Assembly's reputation for innovative media strategies.
Leadership Role and Responsibilities
In this key position, Lim will take charge of a diverse team of over 350 media channel experts. His role encompasses the management of various media planning and investment strategies across multiple platforms, including Search, Social, Programmatic, Video, and Print. Lim's leadership will ensure the evolution of Assembly's Experience & Activation practice, where he will introduce new operational standards and drive creativity in media solutions.
Focus on Innovation
Lim’s appointment marks an exciting new chapter for Assembly, reinforcing its commitment to delivering exceptional brand and performance campaigns for clients. He will leverage his impressive track record in agency leadership to inspire change and innovation within the agency.
Jason Lim's Background
With over two decades of experience in the media landscape, Lim has proven himself as an adept leader and strategist. Before joining Assembly, he served as Chief Planning Officer at EssenceMediacom, where he honed his skills in developing data-driven media strategies.
Company Vision
Jill Kelly, North America CEO, expressed enthusiasm over Lim's onboarding, highlighting his unique ability to meld data insights with compelling storytelling. Kelly noted, "Jason is an incredible human with extraordinary professional wingspan, and his leadership aligns perfectly with Assembly's vision of growth and partnership with clients."
Excitement for the Future
In his own words, Lim shared his excitement about joining Assembly at a pivotal time when media's definition is expanding. He believes the agency's commitment to cultural fluency and measurable growth will meet the evolving needs of modern brands. Lim looks forward to collaborating with the talented team across North America to transform media experiences and achieve significant results for clients.
Recent Agency Momentum
Assembly is experiencing positive momentum, having recently secured the Global Agency of Record for the World of Hyatt. This win, alongside strategic leadership appointments, exemplifies Assembly's trajectory towards becoming a top player in the media landscape. Lim’s appointment complements the recent hires of Jill Kelly as CEO and Ilana Casser as EVP of Growth, signaling Assembly's focus on building a progressive team.
About Assembly
Assembly is a global omnichannel media agency that integrates data and technology to drive growth for renowned brands. With a comprehensive approach, Assembly combines captivating narratives with diverse media capabilities to enhance performance. Powered by their proprietary operating system, STAGE, the agency operates with a dedicated global workforce of over 2,300 professionals across 35 offices worldwide. Assembly is known for prioritizing social and environmental responsibility, consistently aiming for excellence in agency practices. They are a key member of Stagwell (NASDAQ: STGW), aiming to revolutionize the marketing industry.
For more details about Assembly and their initiatives, please visit assemblyglobal.com.
Frequently Asked Questions
Who is Jason Lim?
Jason Lim is the newly appointed Chief Media Officer for Assembly, bringing over 20 years of industry expertise.
What are Jason Lim's responsibilities at Assembly?
He will oversee a team of 350+ specialists and manage media planning and investments across various platforms.
What is Assembly's approach to media solutions?
Assembly focuses on innovation and integrating data-driven strategies to enhance brand performance and client outcomes.
What notable achievements does Assembly have?
Assembly has recently won the Global Agency of Record for the World of Hyatt, showcasing their growth and expertise.
How many professionals work at Assembly?
Assembly has a dedicated team of over 2,300 professionals across 35 global offices.
