Jarrard Launches New Specialty for Children's Hospitals
NASHVILLE, Tenn. and CHICAGO — Jarrard, recognized as a top healthcare strategic communications firm, proudly announces the launch of its new specialty focusing on children's hospitals and pediatric healthcare. This innovative step expands Jarrard's long-standing commitment to furthering academic health systems.
Addressing the Unique Needs of Pediatric Care
This new specialty concentrates on the distinct challenges pediatric organizations face. Particularly, it aims to navigate the complexities surrounding Medicaid funding, enhance community health initiatives, and elevate the branding, communication, and philanthropic efforts necessary to support children's healthcare providers.
A Team of Experts Leading the Initiative
Tricia Geraghty, who previously held the position of Chief Marketing and Experience Officer for Children's Wisconsin, leads this specialty. Her experience brings valuable insights into the intricate landscape of children's healthcare. Joining her are seasoned professionals such as Julie Ashby, former marketing leader at Le Bonheur Children's Hospital, and Elizabeth Middleton, associate vice president with a strong background in fundraising and donor relations at Ann & Robert H. Lurie Children's Hospital of Chicago.
The Pressures Children's Hospitals Face
According to Jarrard's Founding Partner and President, Anne Hancock Toomey, pediatric hospitals are trusted institutions within their communities. However, these facilities are under increasing strain. They confront challenges ranging from complicated Medicaid policies to rising expectations for community contributions and shifting competitive dynamics.
Leveraging Research for Effective Communication
To fortify this initiative, Jarrard recently conducted extensive national consumer research regarding the public perception of children's hospitals. The findings show a significant trust in these institutions, which stands out against the backdrop of overall hospital trust. Yet, there remains a gap in public awareness concerning the comprehensive range of community programs and non-acute services that children's hospitals offer. This lack of awareness can impact how community benefits and nonprofit statuses are perceived.
Fostering Meaningful Engagement and Support
Tricia Geraghty emphasizes the importance of translating this trust into actionable strategies. The goal of this new specialty is to assist pediatric leaders in leveraging their community's trust by aligning their strategies, enhancing communications, and bolstering community engagement. By doing so, these leaders can secure funding, attract support, and fulfill their mission to provide exceptional care for children.
Collaborations with Key Organizations
As part of its early initiatives, Jarrard has collaborated with the Children's Hospital Association to present a webinar focused on its findings concerning public trust. This webinar offers valuable insights into how these hospitals can navigate policy environments, enhance philanthropic efforts, and positively impact their communities.
A Supportive Framework for Pediatric Health Providers
Through its new specialty, Jarrard is now positioned to support pediatric leaders in several crucial areas, including advocacy, brand strategy, change management, philanthropy, and market research. This newly established area will enhance the firm’s existing work with academic medical institutions and regional health systems, amplifying its commitment to improving healthcare delivery.
About Jarrard
Founded in 2006, Jarrard is a dedicated healthcare consulting firm that aids leaders in navigating significant moments of transformation and opportunity. Utilizing robust communication, marketing, and strategic insight, Jarrard has successfully served over 1,800 clients across 49 states. This firm is a proud division of Chartis, one of the leading healthcare advisory organizations, reflecting their commitment to excellence in healthcare consulting.
Frequently Asked Questions
What is the main purpose of Jarrard's new specialty?
The primary goal is to address the unique challenges faced by children's hospitals and pediatric healthcare organizations.
Who leads the new specialty at Jarrard?
Tricia Geraghty leads the specialty, bringing extensive experience from her previous role in children's healthcare.
How does Jarrard plan to support pediatric hospitals?
Jarrard will offer assistance in strategic positioning, advocacy, brand strategy, and engaging with community stakeholders.
What insights were revealed in Jarrard's recent consumer research?
The research highlighted a significant trust in children's hospitals, although public awareness of their comprehensive services remains limited.
How can pediatric organizations benefit from Jarrard's expertise?
By collaborating with Jarrard, pediatric organizations can enhance their operational strategies, community engagement, and overall effectiveness delivering healthcare.
