JanSport Embraces Its Heritage with New Retro Series Launch
JanSport, a brand synonymous with adventure and exploration, is excited to announce its new Retro Series, a collection that pays homage to its roots with a modern twist. This vintage-inspired collection revives the iconic designs from 1967, delivering a unique aesthetic that resonates with both nostalgia and practicality. For a limited time, these stunning packs will be available at a time-worn but exciting price of $19.67, a throwback to the year JanSport made its debut on JanSport.com and Tillys.com.
A Collection That Tells a Story
The Retro Series consists of four thoughtfully designed bags: the Seattle Pack, Small Seattle Pack, Mini Skip Pack, and Washington Waist Pack. Each piece is meticulously crafted, infusing JanSport’s heritage with contemporary features suitable for everyday life.
The Inspiration Behind the Retro Series
This series echoes the brand's origins, designed to capture the spirit of early JanSport while ensuring functionality for today's dynamic lifestyles. Alexandra Reveles, the Vice President of Global Brand Management at JanSport, explained, "When we designed the Retro Series, we wanted to bring back the essence of JanSport's early days. This launch serves as a charming nod to our history, allowing a new generation to connect with almost 60 years of adventure and self-expression."
Highlighting the Individual Packs
Each bag in the Retro Series has distinct features tailored to different needs:
- Seattle Pack (32L) - $95.00: This large capacity pack offers ample space and organization for all essentials, showcasing the original '67 Super Sack 1 branding for an authentic JanSport feel. It also includes specialized pockets for electronics and accessories.
- Small Seattle Pack (27L) - $75.00: A compact version of the Seattle Pack, it retains retro styling while incorporating modern features like a laptop sleeve and collapsible pockets for convenience on short and long trips.
- Mini Skip Pack - $55.00: Modeled after the original '67 design, the Mini Skip is the perfect companion for any journey. Equipped with a padded shoulder strap and collapsible water bottle pocket, it combines classic aesthetics with modern functionalities.
- Washington Waist Pack - $35.00: Designed for easy access, this waist pack includes three compartments to keep your essentials secure and organized, all while displaying a vintage appeal that reflects the brand's heritage.
Availability
Starting on the launch date, enthusiasts and loyal customers can grab their Retro Series bags from JanSport.com and select retailers like Tillys and Urban Outfitters. The special launch price will only be available for a limited time, and customers can enjoy exclusive access with the promo code RETRO1967.
The Legacy of JanSport
Founded in 1967 by outdoor enthusiasts Skip Yowell and Murray Pletz, alongside seamstress Jan Lewis, JanSport has always prioritized adventure and self-expression at its core. The company has evolved over the decades, remaining a trusted ally for individuals venturing through life’s journeys.
With sustainability at the forefront, JanSport is dedicated to minimizing its environmental impact through innovative material and manufacturing practices, while continuing to produce durable and versatile products. While initially known for their outstanding outdoor backpacks, today’s offerings stretch across various styles, catering to diverse lifestyles and preferences.
Frequently Asked Questions
What is the Retro Series by JanSport?
The Retro Series is a new collection from JanSport that features vintage-inspired backpacks, celebrating designs from 1967 updated with modern features.
When will the Retro Series be available for purchase?
The Retro Series will be available starting on a specified launch day, with a special introductory price for a limited time.
Where can I buy the Retro Series backpacks?
The backpacks can be purchased on JanSport.com and at selected retailers, including Tillys and Urban Outfitters.
What promotional offers are available for the Retro Series?
Customers can enjoy a promotional price of $19.67 for a limited time, using the discount code RETRO1967 during the purchase.
Why is JanSport emphasizing sustainability?
JanSport is committed to improving its environmental impact by utilizing sustainable materials and innovative manufacturing processes to create durable products for its customers.
