JamLoop Enhances Leadership with New Appointments
In an exciting development for the streaming advertising sector, JamLoop has announced key appointments to its leadership team, welcoming Jeff Fagel as Chief Marketing Officer and promoting Oksana Korsakova to Chief Operating Officer. This strategic expansion comes as the demand for performance TV advertising continues to grow, especially among local and national advertisers.
Innovative CTV-First Technology Platform
JamLoop stands out as a CTV-first technology platform dedicated to delivering high-performance advertising solutions for streaming television. By offering a variety of services—ranging from fully managed solutions to self-serve interfaces and white-label options—JamLoop empowers local businesses, agencies, and brands to connect effectively with their desired audience.
Building for Growth and Transparency
Leif Welch, the CEO and Founder of JamLoop, expressed the company's vision, saying, "JamLoop was built to simplify and modernize how TV advertising gets done." His commitment to transparency and measurable outcomes underpins the platform's strategy, which has redefined expectations in a space historically marked by opacity.
Impressive Growth Trajectory
JamLoop has experienced a remarkable growth trajectory during the past year, showcasing impressive statistics that highlight its success in the market. Revenue has surged by 35% year-over-year, and the average revenue per customer has increased by 48%. The company has also launched its fully self-serve CTV platform and expanded its offerings to include display, audio, and pause ads, forging a national white-label partnership with a major streaming service.
Industry Recognition
Recognition from esteemed organizations such as Deloitte's Fast 500 and the Stevie Awards for Tech Excellence further underscores JamLoop's position as a premier solution in the digital advertising landscape. These accolades reflect the platform's innovative approach and commitment to excellence.
Marketer Insights and Future Goals
As the marketing landscape shifts, Jeff Fagel emphasizes that modern advertisers are no longer viewing CTV merely as an awareness tool; instead, they seek to understand the tangible return on their investments. His extensive experience spans various roles in adtech and brand marketing, which positions him well to lead JamLoop's marketing efforts.
Vision for CTV Advertising
Fagel stated, "Advertisers are seeking measurable results and a higher level of engagement. JamLoop's offerings are designed to meet these demands, blending the broad reach of television with the precision of digital advertising." His leadership is expected to enhance the conversations around the role of TV advertising as a crucial growth driver for brands.
Strong Leadership Transition
Oksana Korsakova transitions to the role of Chief Operating Officer after a successful tenure leading marketing initiatives at JamLoop. With a seasoned background spanning 17 years in advertising and SaaS technology, Korsakova is well-equipped to spearhead operational scaling and enhance customer strategies.
Commitment to Performance and Client Satisfaction
Korsakova remarked, "Performance is in our DNA, and so is accountability. We strive to overdeliver for our clients, ensuring success through trust and precision." Her goal is to create operational frameworks that support clients' growth aspirations, focusing on removing barriers to campaign success.
About JamLoop
JamLoop is a unified performance advertising platform that operates on a CTV-first approach. The platform caters to agencies, brands, and local businesses, supporting full-funnel campaigns across streaming and digital channels. Built with innovative technology, including proprietary tools for bidding, analytics, and attribution, JamLoop ensures that marketers are equipped with the tools they need for transparency and control while delivering results.
Frequently Asked Questions
What recent changes occurred at JamLoop?
JamLoop appointed Jeff Fagel as Chief Marketing Officer and promoted Oksana Korsakova to Chief Operating Officer.
What is JamLoop's primary focus?
JamLoop focuses on performance advertising for the streaming TV market, providing effective solutions for advertisers.
How has JamLoop performed financially recently?
The company reported a 35% increase in year-over-year revenue and a 48% rise in average revenue per customer.
What recognition has JamLoop received?
JamLoop has been recognized by various organizations, including Deloitte's Fast 500 and the Stevie Awards, showcasing its industry excellence.
What is the strategic vision for JamLoop?
The company aims to innovate and simplify TV advertising while ensuring measurable outcomes for its clients through a modern CTV advertising platform.
