Jaime Sayre Kawaja Takes Charge at Gray Media's Kentucky Branch
Gray Media recently appointed Jaime Sayre Kawaja as the General Manager and Director of Sales for WKYT and WYMT, the CBS affiliates serving a key television market in Kentucky. This transition will take effect from April 1, following Jeff Anderson’s departure to explore new possibilities beyond local television.
A Remarkable Career Journey
With an impressive 28 years at Gray Media, Jaime Kawaja has a wealth of experience in sales and marketing. She began her journey at WKYT as an eager intern and quickly progressed to secure a full-time role as an account executive. Through her dedication, she ascended the ranks and took on vital positions including regional, digital, and local sales manager. From 2018 to 2022, she was the General Sales Manager for WKYT, after which she moved to West Palm Beach to lead the sales team at WFLX, Gray’s FOX affiliate.
Educational Background
Jaime holds a Bachelor of Science degree in Marketing and Management from the University of Kentucky. Her educational foundation significantly contributes to her expertise in the media landscape. Furthermore, she is deeply involved in various professional organizations, showing her commitment to leadership and community engagement.
Active Community Member
Throughout her career, Jaime has actively participated in organizations such as Women Leading Kentucky and the National Association of Women Business Owners. She played a pivotal role in founding the Kentucky chapter of the American Women in Radio and Television, showcasing her dedication to supporting women in the industry.
About Gray Media
Gray Media, Inc. (NYSE: GTN) stands as one of the largest multimedia companies in the United States, proudly based in Atlanta, Georgia. It operates a substantial network of local television stations and digital assets across 113 television markets, reaching nearly 37 percent of American television households. In 2024, their portfolio comprised 78 markets featuring top-rated television stations, with the company holding a significant presence in the broadcasting sector.
Expanding Digital Footprint
Gray Media doesn’t just stop at television; it also boasts a robust digital presence through Gray Digital Media, which offers comprehensive digital marketing strategies to businesses. The company ensures clients benefit from the latest digital products and services, enhancing their advertising effectiveness.
Diverse Media Properties
In addition to its television stations, Gray Media owns various media properties, including video production companies like Raycom Sports and Tupelo Media Group, along with studio facilities such as Assembly Atlanta and Third Rail Studios. This diversification allows Gray Media to adapt and thrive in the ever-evolving media landscape.
For inquiries regarding Gray Media, you can reach out to Sandy Breland, Executive Vice President, Chief Operating Officer, at 404-266-8333.
Frequently Asked Questions
Who is Jaime Sayre Kawaja?
Jaime Sayre Kawaja is the newly appointed General Manager and Director of Sales for WKYT and WYMT, bringing nearly three decades of experience in media and sales.
What were Jaime Kawaja's previous roles at Gray Media?
Jaime has held various roles including account executive, regional sales manager, and general sales manager at WKYT before her recent position at WFLX in West Palm Beach.
What does Gray Media primarily do?
Gray Media is a multimedia company that owns and operates local television stations and provides digital marketing services across the United States.
What is the significance of Gray Media's market reach?
Gray Media reaches around 37% of U.S. television households through its extensive network, making it a significant player in the broadcast industry.
How can I contact Gray Media?
You can contact Sandy Breland, the Executive Vice President and COO, at 404-266-8333 for any inquiries related to Gray Media.
