Jackson's Snacks Expands Distribution and Product Range
Jackson's, a rapidly growing snack brand recognized for its wholesome ingredients and premium avocado oil, has kicked off this year with notable retail momentum. The brand is enhancing its presence in various club, grocery, natural, convenience, and e-commerce channels nationwide. This push marks a pivotal moment for Jackson's, as it aligns with a broader trend among retailers to embrace better-for-you snacks while traditional brands struggle to adapt to shifting consumer preferences.
Significant Retail Expansion Efforts
As Jackson's sets its sights on wider distribution, the company has introduced its popular Super Veggie Straws to an array of major retailers. This strategic move is a response to the rising demand for snacks made with clean ingredients, in stark contrast to competitors who often rely on artificial additives. With an emphasis on quality and integrity, Jackson's is making notable strides within the snack industry.
Brand Highlights from Q1
Jackson's Q1 retail highlights showcase a broadening footprint in the snack aisle:
- Sam's Club: Featured in a 24-count multipack on SamsClub.com, the Super Veggie Straws assortment includes favorite flavors such as Sea Salt, Cheddar, and Ranch. These snacks stand out as non-GMO, vegan, and free from the Top 9 allergens, catering to health-conscious families looking for convenient options.
- Sprouts Farmers Market: On January 19, Sprouts will introduce two new 5oz kettle chip flavors, notably Spicy Jalapeño and Sea Salt & Peppercorn, expanding their current Jackson's offerings and appealing to consumers' crave for bold flavors.
- Buc-ee's: All three flavors of Super Veggie Straws will be available nationwide at Buc-ee's locations by mid-January, enhancing the convenience store's healthier snack selection.
- Meijer: Launching on January 17, Meijer will feature six varieties of Jackson's sweet potato chips, fueling the demand for nutritious snacks.
- Albertson's: In February, promotional displays for Jackson's Super Veggie Straws will be strategically placed in various ABSCO regions, enhancing visibility during key shopping periods.
- Costco: A hit among consumers, the 16oz Sweet Potato Chips will benefit from a limited-time promotional discount, drawing in new customers.
- Amazon: In February, Jackson's will launch single-serve Super Veggie Straw packs, including an assortment and dedicated flavor options of Sea Salt and Cheddar, with a 20% discount available in January to incentivize purchases.
Understanding Jackson's Winning Strategy
In a landscape where traditional snack brands falter, Jackson's is thriving due to its commitment to using actual food ingredients. The company's philosophy, rooted in quality and innovation, is resonating with a growing demographic that prioritizes health in their snacking choices. Jackson's is not just providing snacks; it's creating an experience characterized by authenticity and trust.
Consumer Demand for Real Ingredients
As consumers continue to seek out snacks made from real vegetables and clean oils like avocado oil, Jackson's innovative approach to product development is setting a new standard in the snack industry. The Super Veggie Straws, made from genuine vegetables, exemplify this approach, transforming consumer expectations of typical veggie snacks.
About Jackson's Snacks
Founded in 2013 by Scott and Megan Reamer, Jackson's is the pioneer of using premium avocado oil in snacks, which originated from their desire to improve their son Jackson's health through nutrition. Their mission to create low-inflammation snacks with simple, nutritious ingredients has guided the brand's evolution. All snacks are produced in Muskego, Wisconsin, allowing for meticulous quality control.
After a notable investment from Shark Tank's Rohan Oza, Jackson's has grown to be a nationally loved brand, widely available at retailers such as Costco, Walmart, and Amazon. The brand's recognition as one of the fastest-growing emerging snack brands continues to solidify its presence in a competitive market.
Frequently Asked Questions
What is Jackson's focus for product development?
Jackson's emphasizes using premium avocado oil and real ingredients to create healthier snack options.
When is the launch date for new flavors at Sprouts?
The new kettle chip flavors will be available at Sprouts Farmers Market starting January 19.
How is Jackson's expanding its retail presence?
Jackson's is increasing distribution across major retailers including Sam's Club, Amazon, and Costco, among others.
What makes Jackson's snacks different from others?
Jackson's snacks are created with integrity, using real vegetables and avoiding artificial ingredients or additives.
Where can I find Jackson's snacks online?
You can purchase Jackson's snacks directly from their website and major e-commerce platforms like Amazon.
