Jackson's Award-Winning Marketing Journey in Financial Services
Jackson's Recognition for Marketing Excellence
In 2024, the Distribution Marketing team at Jackson National Life Distributors LLC (JNLD), alongside Jackson’s Corporate Communications and Responsibility team, received several prestigious awards acknowledging their effective marketing and communication strategies. This recognition not only showcases the company's dedication to simplifying retirement planning but also amplifies their efforts in educating financial professionals and their clients during their retirement journeys.
Award Highlights
The following marketing and communications honors were awarded to Jackson in 2024:
- The Stevies: American Business Awards acknowledged the innovative Suitability Support Kit and its engaging Jellybeans interactive digital experience.
- Jackson’s Suitability Support Kit won an award in the Long-Form Instructional Guide category at the Insurance Marketing and Communications Association (IMCA) Showcase Awards.
- The financial services sector recognized the compelling marketing of the Choose Jackson Capabilities brochure in the Print Collateral category of the Financial Communications Society (FCS) Portfolio Awards.
- Jackson’s original research undertaking, the Security in Retirement Series, received top honors in the Original Research category of the Ragan PR Daily Awards.
Comments from Leadership
Senior Vice President of Distribution Marketing, Aileen Herndon, expressed pride in the team's accomplishments. “We are incredibly proud to be acknowledged for the exceptional work our marketing and communications teams showcased this past year. Their efforts significantly support financial professionals and their clients,” she stated. Aileen emphasized the importance of the positive feedback received from financial professionals who utilize these resources effectively as they navigate retirement planning.
Key Materials and Their Impact
The recognized materials feature attributes that significantly empower financial professionals:
- The Suitability Support Kit streamlines the suitability process, aligning products with unique client requirements. It offers guidance through essential information gathering and documentation stages, leading to more efficient transactions and heightened client satisfaction.
- The Jellybeans interactive digital experience succinctly explains ordinary income tax rates, providing an easy-to-follow examination of tax brackets for clients, especially relevant during retirement.
- The Choose Jackson capabilities brochure serves as a comprehensive marketing tool for prospective financial professionals, detailing how Jackson supports them and their clients.
- The Security in Retirement Series, a collaborative project with the Center for Retirement Research at Boston College, highlights critical risks impacting retirement income, providing valuable insights for informed decision-making.
About Jackson
Jackson (NYSE: JXN) is dedicated to demystifying retirement planning for both financial professionals and their clients. The company offers a range of annuity products, extensive financial resources, and a tradition of award-winning service. Their holistic approach aims to responsibly serve diverse stakeholders, enhancing clarity for better outcomes in retirement planning. For more insights, you can visit www.jackson.com.
Frequently Asked Questions
What awards did Jackson receive in 2024?
Jackson received multiple awards, including honors from The Stevies: American Business Awards and the Ragan PR Daily Awards, recognizing their innovative marketing materials.
How does Jackson support retirement planning?
Jackson provides various resources and tools, such as the Suitability Support Kit, to assist financial professionals in navigating retirement planning complexities.
What is the Security in Retirement Series?
The Security in Retirement Series is a research initiative analyzing key risks in retirement income, aimed at helping financial professionals make informed decisions.
Who leads the marketing and communications at Jackson?
Aileen Herndon serves as the Senior Vice President of Distribution Marketing at Jackson, overseeing their marketing and communications strategies.
How can I learn more about Jackson?
For additional information about Jackson's services and resources, visit their official website at www.jackson.com.
About The Author
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