It's a 10 Haircare Appoints Jessica Guastella as VP of Social Media
It's a 10 Haircare, the renowned professional haircare brand, has recently appointed Jessica Guastella as Vice President of Social Media. With a focus on global digital growth, her role involves leading innovative strategies to strengthen the community and enhance engagement.
Experience and Leadership in Digital Marketing
Bringing over 20 years of industry experience, Guastella's background includes senior roles at top beauty brands. Notably, as Senior Marketing Director at IGK Hair, she drove substantial digital transformations, increasing organic traffic and social engagement. Her expertise spans social-first brand development and innovative campaign strategies, making her a valuable addition to It's a 10 Haircare.
Transforming Brand Engagement
Guastella excels at bridging the gap between brands and the ever-evolving Gen Z audience. Recognized for her effective strategies in building influencer partnerships, she has curated communities that resonate with younger consumers, thus enhancing brand loyalty and awareness.
CEO Carolyn Aronson's Vision
This strategic appointment reflects the commitment from Founder and CEO Carolyn Aronson to elevate the brand's digital presence. She remarked, "From the moment I met Jessica, her passion and understanding of our brand's essence were evident. It's a 10 has always been about community and connection, and Jessica embodies that spirit. Her approach focuses on authenticity and storytelling, key elements that reflect our brand values."
Commitment to Authentic Relationships
Aronson emphasized the importance of building meaningful connections with customers and stylists alike. Jessica’s expertise is set to deepen these relationships, enhancing the brand’s ability to engage authentically with its audience.
Driving Growth through Innovative Strategies
According to President Jeff Aronson, Guastella's capabilities extend beyond content creation. Her vision includes fostering creator partnerships and implementing systems that will stimulate genuine business growth. Initiatives directed towards Gen Z, including a college tour, will benefit significantly from her strategic input.
Elevating Customer Experience
Global Vice President of Digital Marketing & eCommerce, Lauren Newmark, also shared her enthusiasm regarding Guastella joining the team. She stated, "Jessica’s ability to transform social storytelling into actionable insights will strengthen our engagement. Her leadership will elevate our innovative digital ecosystem, ensuring it remains connected to our customers' needs."
Guastella's Personal Commitment
Excited about her new role, Guastella conveyed her admiration for It's a 10 Haircare. She expressed, "I'm thrilled to collaborate with the team to enhance our social vision and storytelling, bringing our unique heritage to life in more impactful ways." Her commitment aligns perfectly with the brand's mission to empower consumers through beauty innovation.
About It's a 10 Haircare
It's a 10 Haircare is respected globally for its dedication to providing high-quality products across salons and beauty retailers. As a female-owned entity, the brand emphasizes inclusivity and accessibility within the beauty industry. Its flagship product, Miracle Leave-In, boasts multifunctional capabilities designed to cater to diverse hair types.
Continued Innovation in Beauty
Under the umbrella of It's a 10 Enterprises, the brand continues to expand its portfolio, which includes Be a 10 Cosmetics, EX10SIONS, and CLOUD Haircare. This collective is focused on delivering professional-quality results and shaping the future of beauty. Founded by Carolyn Aronson, the organization remains independently owned while fostering innovation in the beauty sector.
Frequently Asked Questions
Who is Jessica Guastella?
Jessica Guastella is the newly appointed Vice President of Social Media at It's a 10 Haircare, bringing over 20 years of digital marketing experience.
What is Guastella's focus at It's a 10 Haircare?
Her role emphasizes leading global social media strategies and enhancing the brand's engagement with the community, especially Gen Z.
What is the vision of Carolyn Aronson for the brand?
Carolyn Aronson aims to deepen connections with customers and stylists while promoting the brand's authenticity and community-driven values.
How does Guastella's experience benefit the brand?
Her extensive background in digital transformation and strategy will enhance the brand's engagement and community impact, particularly with younger audiences.
What products does It's a 10 Haircare offer?
Best known for its Miracle Leave-In product, It's a 10 offers a range of professional haircare products designed to address diverse styling needs.
