Kickoff of the It's a 10 Zone College Tour
10 Universities. 10 Ambassadors. 1 Nationwide Movement.
It's a 10® Haircare is set to launch an exciting new initiative this academic year. The renowned haircare brand, established by beauty expert Carolyn Aronson, is transforming its National Love Your Hair Day® celebration, which started in 2017, into a massive ten-week tour across ten U.S. college campuses. This new campaign celebrates confidence, inclusivity, and self-expression.
Engaging Students Nationally
This innovative tour aims to connect with over 500,000 students by offering free product samples from It's a 10® Haircare, Be A 10 Cosmetics™, CLOUD Haircare, and F.A.S.T. Haircare. This endeavor represents one of the largest college sampling campaigns ever conducted by a professional beauty brand. At each stop, an immersive It's a 10 Zone will be set up to enhance the experience, featuring product giveaways and the selection of student ambassadors. This effort ensures that the brand continues to resonate with the younger demographic while forming genuine connections.
A Vision from the Founder
Carolyn Aronson, Founder and CEO of It's a 10® Haircare, shared her excitement about this tour. "Sampling is where our story began. When I initiated this brand, I aimed to put products directly into people's hands to let them experience the transformative quality of our offerings. This College Tour takes that philosophy further, allowing us to meet students right on their campuses, fostering confidence and deepening our relationships with future fans," she expressed.
The Role of Brand Ambassadors
Jeff Aronson, President of It's a 10 Enterprises, echoed Carolyn's sentiments, noting the significance of the college tour in showcasing the latest additions to their brand family. He emphasized how introducing CLOUD and F.A.S.T. alongside It's a 10® illustrates the brand's commitment to trusted heritage and exciting innovation.
Tour Schedule and Highlights
The It's a 10 Zone College Tour is scheduled for various campuses, including:
- Texas A&M
- University of Georgia
- University of South Carolina
- University of Michigan
- University of Central Florida
- University of Miami
- The University of Alabama
- The University of North Carolina
- University of Florida
- University of Tennessee
Each location will also serve as a celebration, expanding the impact of National Love Your Hair Day® into a month-long acknowledgment of beauty and positivity.
Next Generation Initiatives
A key part of this initiative is the Next Gen of It's a 10 Contest. This contest will empower students to apply as College Brand Ambassadors. Students can participate by sharing the official tour announcement on their social media, tagging @itsa10haircare, and creating content around their experience in the It's a 10 Zone. This not only elevates their involvement but also gives them the chance to receive exclusive perks and collaboration opportunities with the It's a 10® family of brands.
Engagement and Excitement Ahead
For those interested in following the journey of the It's a 10 Zone College Tour, updates and details can be found on the official It's a 10® Haircare website and their social media platforms. Expect engaging content, stories, and a unique look at what National Love Your Hair Day® embodies.
About It's a 10® Haircare
It's a 10® Haircare is a highly-regarded professional haircare brand known for its high-quality products. As one of the few female-owned brands in the professional beauty industry, it's dedicated to providing exceptional hair care solutions. Their products, including the well-loved Miracle Leave-In, are crafted to deliver multiple benefits, prioritizing consumer satisfaction.
Frequently Asked Questions
What is the purpose of the It's a 10 Zone College Tour?
The tour aims to connect with college students by providing free samples and fostering confidence through beauty and self-expression.
How many campuses will the tour visit?
The It's a 10 Zone College Tour will stop at ten various campuses across the country.
What products will be highlighted during the tour?
Products from It's a 10® Haircare, Be A 10 Cosmetics™, CLOUD Haircare, and F.A.S.T. Haircare will be distributed during the tour.
What is the Next Gen of It's a 10 Contest?
It's a contest for students to become College Brand Ambassadors, providing an opportunity to promote the brand on their campuses.
How can students participate in the College Tour?
Students can engage by visiting the tour stops, sharing content on social media, and participating in contests associated with the tour.
