ITN Unveils Groundbreaking Supply-Side Platform for Television
ITN, a frontrunner in automated technology for local television activation, has just launched the ITN-SSP. This innovative linear TV Supply-Side Platform is set to revolutionize the operations of local TV. The platform aims to fuse the functionality and convenience of digital advertising with local linear television, equipping suppliers with a robust new tool.
Revolutionizing Local TV Advertising
The ITN-SSP delivers a digital-like solution that simplifies the management of local linear TV advertising. Suppliers can now easily submit, manage, control, and report on their transactable inventory within ITN's broad marketplace. This remarkable upgrade focuses on enhancing efficiency and bringing local TV advertising closer to the standards of programmatic digital media.
Comprehensive Media Management Tools
With ITN's advanced internal media management software, refined through years of investment and industry experience, the ITN-SSP provides professionals with the most sophisticated direct selling tools available for local linear TV. This development empowers sellers to navigate their inventory with newfound ease.
Connecting with Demand-Side Platforms
In a strategic effort, ITN is collaborating with demand-side platforms (DSPs) and buying marketplaces to enhance the ITN-SSP experience even further. This integration seeks to create a fully developed programmatic buying ecosystem for local linear TV, transforming how advertising transactions occur. Targeted rollouts are anticipated over the coming fall and winter months, with full functionality expected next year.
A Vision for the Future of Local Television
Todd Watson, ITN's CEO, acknowledged the industry's need for a platform like the ITN-SSP, emphasizing that it re-establishes local linear TV's importance. He stressed the mission to bridge technological gaps and offer a seamless, transparent experience that empowers users with control. Watson expressed enthusiasm about this crucial step in transforming the local television landscape.
Future Developments and Advantages
Watson also highlighted ITN's ongoing dedication to enhancing the ITN-SSP's capabilities. As the platform starts integrating with local television organizations and DSPs, ITN aims to provide increased value and innovation, ensuring it adapts to the changing demands of advertisers and suppliers.
Contact Information for ITN Networks
For more information or any inquiries regarding the ITN SSP, professionals are welcome to contact Craig Sulema for support.
About ITN Networks
ITN Networks stands as the leading ad tech company, transforming the local television and streaming activation landscape. Through its proprietary platforms, ITN leverages advanced technology in data management and analytics to enhance efficiency and connectivity for marketers focusing on local consumers.
Additionally, their managed service team excels in activating local video across various broadcast, cable, and digital channels. They simplify the complexities for agencies and marketers, offering expert guidance while providing full oversight and control to ensure the successful execution of advertising strategies.
Frequently Asked Questions
What is ITN-SSP?
ITN-SSP is a cutting-edge Supply-Side Platform that merges local linear TV advertising with a digital-like experience.
Who can benefit from using ITN-SSP?
Suppliers and advertisers in the local television sector can significantly benefit from the streamlined management and reporting capabilities of ITN-SSP.
How does ITN-SSP enhance efficiency in local TV?
ITN-SSP simplifies the management of transactable inventory, aligning local television with programmatic digital standards.
What is the future outlook for ITN-SSP?
The platform is on track for further enhancements and deeper integration with demand-side platforms, which will increase its functionality.
How can I learn more about ITN Networks?
For further inquiries or information, interested individuals can directly contact Craig Sulema at ITN Networks.
