ISG's Comprehensive Examination of Salesforce Ecosystem Partners
In an exciting development for businesses leveraging the Salesforce platform, Information Services Group (ISG) has launched a vital research initiative. This study seeks to assess the abilities of service providers that support the use of Salesforce Customer Relationship Management (CRM) software. The aim is to understand how these providers are adapting to innovations, particularly in the realm of generative AI (GenAI).
Insights from the Upcoming ISG Provider Lens™ Report
The findings of this extensive research will be unveiled in a series of reports titled "Salesforce Ecosystem Partners 2025." These reports are scheduled for publication in the near future and will specifically focus on several key markets. Companies utilizing Salesforce can look forward to detailed assessments of providers that deliver implementation and managed application services, an essential aspect for businesses operating in multi-cloud environments.
The Benefits for Enterprise Buyers
By consulting these reports, enterprise buyers will gain insights that allow them to evaluate their existing vendor relationships. The information will facilitate informed decision-making regarding potential new engagements and available service options. Furthermore, ISG advisors will use the findings to provide recommendations tailored to their clients' needs.
The Role of Generative AI in Everyday Business
Aman Muglani, a prominent figure at ISG, emphasized the increasing importance of generative AI within enterprise applications. The recent expansions in Salesforce's Data Cloud and Einstein product lines are pivotal in shaping ISG's analysis. As businesses demand more complex and integrated solutions, the necessity for robust applications that can seamlessly leverage data becomes critical.
Survey Insights from Salesforce Partners
ISG has distributed surveys to over 150 service providers within the Salesforce ecosystem. This initiative aims to gather data from partners operating across Brazil, Germany, the U.K., and the U.S. Based on these insights, the research team will categorize providers into six distinct quadrants, highlighting the most relevant Salesforce services.
Quadrants Reflecting Salesforce Service Offerings
The six quadrants that will be detailed in the reports include:
- AI-Powered Multicloud Implementation and Integration Services — Large Enterprises: Focusing on providers who assist large global businesses with Salesforce application implementation and data integration.
- Implementation Services for Core Clouds and AI Agents — Midmarket: Analyzing the capabilities of providers for implementing Salesforce's core services tailored for mid-sized enterprises.
- Implementation Services for Marketing and Commerce with AI Enablement: Covering specialists who implement Salesforce Marketing and Commerce Cloud, facilitating powerful marketing solutions.
- Managed Application Services — Large Enterprises: Evaluating managed service providers that support complex Salesforce applications.
- Managed Application Services — Midmarket: Examining the focus on midmarket clients who require tailored maintenance services.
- Implementation Services for Industry Clouds: Addressing providers who implement cloud solutions designed for specific industries, enhancing operational capabilities.
Global Perspectives on Salesforce Ecosystem Partners
The reports will present geographical insights regarding the Salesforce ecosystem partners, offering a comprehensive view of the services available across various regions. Lead authors from different markets will contribute their expertise to ensure thorough coverage of the landscape.
Participation and Feedback Initiatives
To enhance the research's quality, enterprises are encouraged to provide feedback based on their experiences with specific providers. A personalized survey platform will be available for enterprises willing to contribute to the study. Participants will receive valuable insights in return for their feedback.
About ISG and Its Commitment to Excellence
ISG (Information Services Group) is a leading global technology research and advisory firm known for its extensive research capabilities. With a dedicated team of over 1,600 professionals operating globally, ISG specializes in digital transformation services. Its industry expertise encompasses a wide range of sectors, enabling enterprises to achieve operational excellence and foster growth. For more details about ISG's initiatives and research methodologies, visit www.isg-one.com.
Frequently Asked Questions
What is the purpose of ISG's research on Salesforce partners?
The research aims to evaluate the strengths and weaknesses of service providers supporting Salesforce, particularly regarding emerging technologies like generative AI.
When will the ISG Provider Lens™ reports be published?
The reports are scheduled for release soon, focusing on various markets including Brazil, Germany, the U.K., and the U.S.
How can enterprise buyers benefit from these reports?
Enterprises can leverage the reports to assess existing vendor relationships and make informed decisions regarding potential new engagements.
What insights will the quadrants provide?
The quadrants will highlight various Salesforce service categories, showcasing provider capabilities tailored for both large enterprises and midmarket clients.
Who are the lead authors for this research?
ISG's analysts, including Marcio Tabach, Roman Pelzel, and Rodrigo Barreto, will lead the preparation of these reports, bringing their regional expertise into the analysis.
