IQM Advertising Elevates Leadership Team with New Promotions
IQM, a global media buying platform that empowers advertisers in heavily regulated sectors, recently announced two significant promotions aimed at enhancing its leadership team. Darshan Khatri has been promoted to Chief Customer Officer, and Matthew Dybwad steps into the role of Chief Revenue Officer. These changes reflect the company’s commitment to improving customer experience and driving revenue growth.
Promotion of Darshan Khatri
Having spent nearly a decade at IQM, Khatri moves up from his previous position as Head of Ad Operations. In this role, he was crucial in maintaining a customer retention rate of 95% and achieving 99% campaign budget completion, showcasing his dedication and effectiveness. As the Chief Customer Officer, Khatri's primary responsibility will be to align the company's strategies with the needs of its customers, ensuring a seamless experience for all clients.
Khatri’s Vision for Customer Experience
Khatri is enthusiastic about his new role, stating, "My favorite part of my job at IQM has always been the ability to interact with and understand the needs of my clients. As Chief Customer Officer, I am eager to deepen these interactions to better integrate customer needs into our platform's overall journey. Our goal is to support our clients' growth and success to the fullest extent." His focus will be on developing innovative customer experience strategies that enhance customer satisfaction and loyalty.
Matthew Dybwad Steps Up as Chief Revenue Officer
Matthew Dybwad joined IQM two years ago and previously served as the Senior Vice President, Head of Political. In this capacity, he was instrumental in driving record revenue within the political sector, thereby positioning IQM as a leader in ad tech for political advertising. As the new Chief Revenue Officer, Dybwad will be responsible for optimizing revenue outcomes and developing a high-performing sales team.
Dybwad’s Perspective on Growth
Reflecting on his role, Dybwad stated, "IQM has tremendous potential not only within political advertising but also in other heavily regulated industries. I aim to further develop our political practice while expanding our capabilities in sectors such as healthcare. My vision is for IQM to become a household name among programmatic advertisers, and we are making significant strides towards that goal." His leadership will be pivotal in navigating the company’s future growth strategies.
Leadership and Vision at IQM
Both Khatri and Dybwad will report to Kris Qiu, the Co-Founder and CEO of IQM. Qiu expressed confidence in their abilities, stating, "Darshan and Matthew bring unparalleled expertise to their roles, making them valuable contributors to our leadership team. Darshan's customer-first approach, paired with his in-depth product knowledge, will enhance our partnerships and deliver even greater value. Meanwhile, Matthew's skills in strategic sales leadership are crucial as we pursue our ambitious growth plans. His ability to build successful teams will be essential for our expansion efforts."
About IQM Advertising Corporation
IQM is recognized as a pioneering media buying platform designed to empower advertisers, especially within regulated verticals. The platform integrates a powerful mix of first-party and third-party data, enhanced by an AI-driven audience intelligence engine. This combination allows for precise audience segmentation, improving campaign performance and targeting accuracy across various formats and screens.
Frequently Asked Questions
What roles were promoted at IQM Advertising Corporation?
Darshan Khatri was promoted to Chief Customer Officer, and Matthew Dybwad was elevated to Chief Revenue Officer.
What were Khatri’s achievements before his promotion?
Khatri maintained a 95% customer retention rate and achieved 99% campaign budget completion as Head of Ad Operations.
What is Dybwad's plan as Chief Revenue Officer?
Dybwad aims to enhance revenue outcomes and develop a high-performing sales team, focusing on both political and other regulated sectors.
How does IQM empower its advertisers?
IQM utilizes proprietary technology to help advertisers create accurate audience segments and optimize their data for better ad buying decisions.
Who do Khatri and Dybwad report to in their new roles?
Both Khatri and Dybwad report to Kris Qiu, the Co-Founder and CEO of IQM.
