IQM Advertising Corporation Welcomes New Leaders
IQM, a leading global media buying platform, has further strengthened its leadership team by hiring four proficient executives. These new hires bring specialized knowledge and experience, enhancing IQM's ability to empower advertisers in regulated industries by leveraging data for improved ad buying decisions.
New Executive Appointments
The newly appointed leaders are Varun Athi, Vai Gupta, Amanda Levi, and Tony Sherry. Each leader has a distinct expertise that aligns with IQM's strategic objectives. Together, they will significantly contribute to the company's mission of delivering innovative media solutions.
Varun Athi as CFO and COO
Varun Athi takes on the critical roles of Chief Financial Officer and Chief Operating Officer. He will manage operational scalability and enhance financial performance to ensure IQM capitalizes on market opportunities. Before joining the team full-time, Varun served as an advisor and held leadership roles at technology firms, including Stova and Lumar.
Vai Gupta as Chief Product Officer
Vai Gupta, an accomplished entrepreneur and veteran in the adtech field, joins IQM as Chief Product Officer. He will oversee the enhancement of the programmatic media buying platform, particularly focusing on niche sectors such as healthcare and political advertising. Vai previously served as Chief Technology Officer at Octillion and has founded several successful companies.
Amanda Levi Strengthens HR Efforts
Amanda Levi comes aboard as Head of Human Resources, with a mission to foster IQM's strong culture. Her role will entail creating a comprehensive HR strategy aimed at empowering employees and ensuring they have the resources needed for success. Amanda has a track record of establishing safe and supportive work environments, having held senior HR roles at Premion and Tegna.
Tony Sherry to Oversee Healthcare Division
Tony Sherry joins as General Manager for Healthcare, responsible for spearheading the company's healthcare division. His strategic leadership will ensure cohesive operations across various teams including Sales and Marketing. Tony comes to IQM with substantial experience from his previous roles at Swoop and DeepIntent.
Growth and Ambition
As IQM prepares for a significant growth phase, Co-Founder and CEO Kris Qiu is enthusiastic about the new leadership team. "We are excited that Varun, Vai, Amanda, and Tony are bringing their unique skill sets to IQM. Their expertise will be instrumental in achieving our goals and transforming how we deliver value to clients and the market," says Kris.
About IQM
IQM operates as a global media buying platform that supports advertisers aiming to optimize their data for superior ad decision-making. The platform enables advertisers to create precise audience segments that align with their marketing objectives, using their own data alongside premier third-party data and IQM's advanced audience intelligence engine. This leads to more precise forecasting and better-performing campaigns across various screens and formats.
Frequently Asked Questions
What positions have been filled in IQM's leadership team?
Four new executives have joined IQM: Varun Athi (CFO and COO), Vai Gupta (Chief Product Officer), Amanda Levi (Head of Human Resources), and Tony Sherry (General Manager, Healthcare).
What is Varun Athi's main responsibility at IQM?
Varun Athi will oversee operational scalability and financial performance as CFO and COO, ensuring IQM maximizes long-term value while seizing market opportunities.
What expertise does Vai Gupta bring to IQM?
Vai Gupta has extensive experience in adtech and entrepreneurship, focusing on programmatic media buying and audience intelligence, particularly in niche sectors.
How will Amanda Levi enhance IQM’s workplace culture?
Amanda Levi aims to build a robust HR roadmap that empowers employees and fosters a supportive work environment at IQM.
What focus areas will Tony Sherry oversee?
Tony Sherry will oversee the healthcare division at IQM, leading operations and driving growth across various teams to establish a strong healthcare platform.
