iQIYI LAND Set to Transform Entertainment in Yangzhou
Opening on February 8, 2026, iQIYI LAND in Yangzhou is making waves in the entertainment industry. This innovative project by iQIYI, a leading online entertainment platform, marks the company's venture into the offline entertainment sphere with its first global theme park.
Experience Beyond Imagination
iQIYI LAND is not just any theme park; it’s a next-generation indoor immersive space that aims to bring beloved Chinese stories to life. By incorporating advanced technology and popular Chinese intellectual properties (IPs), iQIYI creates a unique visitor experience that blends entertainment with interactive storytelling.
Celebrate the Festive Season
Opened just in time for the Chinese New Year, families and travelers are invited to partake in the vibrant celebrations at iQIYI LAND. With ticket presales starting January 16, visitors can expect joyful festivities and immersive experiences throughout the park. This strategic timing ensures that the park welcomes guests during one of the most celebrated times in Chinese culture.
Exploring the Unique Attractions
The park is divided into seven distinct zones, each offering a variety of experiences. Visitors can explore immersive theaters, interactive light-and-shadow exhibits, and even iconic film-and-TV scene photo spots. As guests wander through, they will find opportunities for live character interactions, social games, and exclusive retail and dining experiences, all designed to enhance enjoyment and engagement.
Connecting Stories and Technology
Each corner of iQIYI LAND is built on the foundation of engaging and innovative technology, enabling guests to step into their favorite stories. Through meticulously designed sets, visitors can become part of interactive adventures, discover hidden narratives, and engage with NPCs (non-player characters), providing them with an unforgettable experience.
An Expansion of iQIYI's Vision
The launch of iQIYI LAND is a pivotal step in the company's ongoing strategy to merge online and offline entertainment. iQIYI has been successfully operating nearly 60 immersive theaters across more than 30 cities, and with two additional iQIYI LAND projects currently under development, the company is poised to capitalize on the growing demand for theme park experiences.
Market trends indicate that the theme park sector in China has rapidly expanded, reaching an estimated RMB 60 billion in 2023 and projected to surpass RMB 110 billion by 2028. iQIYI's strategic initiatives are aligning with this booming industry, showcasing a commitment to provide valuable and unforgettable experiences for audiences.
Crafting an Enriching Experience
As the landscape of immersive entertainment continues to evolve worldwide, iQIYI stands at the forefront of innovation. The introduction of iQIYI LAND exemplifies how the company integrates its rich IP portfolio into multisensory experiences that bridge online and offline storytelling, ensuring audiences remain connected across all platforms.
Frequently Asked Questions
What is iQIYI LAND?
iQIYI LAND is an immersive indoor theme park in Yangzhou, designed to bring Chinese stories to life through interactive technology.
When does iQIYI LAND open?
iQIYI LAND will open on February 8, 2026.
What can visitors expect at iQIYI LAND?
Visitors can look forward to seven unique zones featuring immersive attractions, live interactions, and engaging dining experiences.
How does iQIYI's expansion relate to market trends?
iQIYI's expansion aligns with the rapid growth of the theme park sector in China, reflecting rising demand.
Who are the ambassadors for iQIYI LAND?
The popular group 'Shigeqintian' from a labor-themed variety show has been named the global ambassadors for the park.