Strategic Acquisition Enhances Market Research in Germany
In a significant move for the market research industry, Ipsos, a leading global market research firm, has secured merger control clearance for its acquisition of infas. This pivotal step promises to revolutionize the landscape of market, opinion, and social research in Germany. The merger, which received approval from German authorities, is poised to conclude in early January.
Creating Ipsos infas
Post-acquisition, Ipsos will operate in Germany as Ipsos infas, combining the strengths and expertise of both organizations. The merger unites around 800 employees across six locations in Germany, allowing for a broader and more innovative array of research services. This collaborative effort aims to redefine the standards and capabilities within the industry.
Leadership Perspectives on the Merger
Ben Page, the CEO of Ipsos, expressed enthusiasm about the acquisition, emphasizing its strategic significance. He stated, “With this strategic move, we continue to reinforce our pivotal position in public sector and government research. Ipsos infas will bring our German clients global reach and local expertise across both public and private sectors.” This comment underscores Ipsos' dedication to enhancing its service offerings and expanding its influence in the market.
Commitment to Understanding Society
Dr. Christoph Preuß, CEO Ipsos Germany, also shared insights into the acquisition, stating, “This transaction reflects Ipsos' commitment to helping its clients understand German society's evolutions. We look forward to welcoming the talented teams of infas as our ambition is to become together one of the leading players in market, opinion and social research in the country.”
Building Methodological Expertise
Menno Smid, CEO of infas-Holding AG, highlighted the collaborative benefits of the merger. He remarked, “Through the combination with Ipsos, we are delighted that we will find an environment in which infas’ special expertise for challenging and complex studies in social research and the associated high quality standards are understood and valued.” This synergy is expected to foster enhanced methodological rigor and elevate the quality of research outputs.
Future Outlook for Ipsos and infas
Once the acquisition is finalized, Ipsos will hold 96.6% of the shares of infas Holding Aktiengesellschaft. This strategic majority will enable the company to initiate a squeeze-out procedure under takeover law, ensuring a seamless integration of the infas Group into the Ipsos framework. The consolidation of these two entities is anticipated to unlock new avenues for research and broaden the scope of services available to clients.
About Ipsos
Founded in 1975, Ipsos is a prominent player in the market research domain, operating in 90 markets worldwide and employing nearly 20,000 individuals. Their commitment to understanding consumer behavior and societal trends is evident in their diverse range of business solutions, which span social media monitoring and qualitative analysis.
Innovation Through Research
The company's tagline, “Game Changers,” encapsulates its mission to empower clients to navigate the rapidly evolving landscape of market dynamics. Ipsos continues to innovate, adapting to changing consumer needs and providing actionable insights to over 5,000 clients globally.
Contact Information
For further inquiries, Ipsos can be reached at their headquarters located at 35 rue du Val de Marne, 75 628 Paris, Cedex 13, France, or by phone at +33 1 41 98 90 00. More details about their services and capabilities can be found on their official website.
Frequently Asked Questions
What is the significance of the Ipsos and infas merger?
The merger allows Ipsos to expand its research capabilities and better serve clients in Germany by combining resources and expertise from both companies.
When will the acquisition of infas by Ipsos become official?
The acquisition is expected to be completed in early January.
How many employees will be part of Ipsos infas?
The combined entity will consist of around 800 employees across six locations in Germany.
What are the expected benefits of the merger?
Clients can expect a broader range of innovative research services and enhanced insights into market trends and consumer behavior.
What is Ipsos known for in the research industry?
Ipsos is recognized as one of the largest market research firms globally, specializing in opinion polling and social research, with a strong commitment to delivering high-quality insights.
