Ipsos Achieves Prestigious Ranking in Insights Industry
Ipsos, a prominent name in the market research sector, is delighted to announce its achievement as the top company in the GRIT Top 50 Most Innovative Suppliers list for 2025. This esteemed accolade reflects Ipsos' dedication to shaping the future of consumer insights, showcasing its innovative capabilities and comprehensive approach.
Consistent Recognition in Innovation
For the third consecutive year, Ipsos has secured its position at the top of the GRIT Top 50 ranking. This recognition underscores the company’s well-established reputation in the realm of market research and analytics. Ipsos stands out for its forward-thinking research initiatives and commitment to leveraging artificial intelligence to generate significant impacts for its clients, reinforcing its status as a pioneer in the industry.
Global Recognition Through Client Feedback
The GRIT Top 50 list is compiled from extensive feedback gathered from insights clients, suppliers, and industry experts around the globe. In this year’s survey, Ipsos showcased a dominant presence in innovation, receiving nearly double the number of mentions compared to its closest competitors among the 1,462 companies evaluated. This overwhelming support speaks volumes about the trust and confidence placed in Ipsos by its clientele.
Leading Full-Service and Qualitative Research
In addition to its top-ranking in overall innovation, Ipsos was recognized as the preeminent full-service supplier and the foremost qualitative research provider. Notably, the findings suggest a preference for reliability in services during times of economic fluctuations and a growing emphasis on AI integration within enterprises. This trend indicates Ipsos’ alignment with the evolving needs of the market.
Innovative Solutions Driving Success
Innovations such as Ipsos.Digital and advanced analytical tools utilizing synthetic data and “digital twins” are just a few examples of how Ipsos is advancing the boundaries of market research. These tools help companies model consumer behavior more accurately and effectively, confirming Ipsos’ commitment to excellence in data quality and methodology.
Leadership Commitment
Mary Ann Packo, the CEO of Ipsos North America, expressed pride in the company’s repeated recognition as a leading innovator in the insights and analytics field. Her words reflect a commitment to equipping clients with comprehensive insights derived from a unique blend of consumer data, advanced technologies, and human intelligence. This blend aims to produce meaningful and impactful outcomes for clients.
About Ipsos
Founded in France in 1975, Ipsos has become one of the largest market research and polling firms in the world, active in 90 markets and employing approximately 20,000 professionals. The company's motto, "Game Changers," encapsulates its goal of empowering over 5,000 clients to navigate the complexities of a rapidly evolving landscape with confidence.
With a vast array of 75 unique business solutions, Ipsos employs a mix of primary data collection from surveys, social media analysis, and observational research to uncover valuable insights into consumer behavior, opinions, and motivations.
Continuous Growth and Expertise
As a key player in market research, Ipsos is publicly traded on the Euronext Paris stock exchange since July 1, 1999. As part of the SBF 120 and the Mid-60 indices, this positions Ipsos amongst other notable companies in the field. The firm’s commitment to development and innovation has solidified its role as a trusted partner for businesses seeking to understand market dynamics.
Frequently Asked Questions
What is the GRIT Top 50 Suppliers list?
The GRIT Top 50 Suppliers list ranks companies based on innovation and insights based on a survey of clients, suppliers, and industry professionals.
How many consecutive years has Ipsos been ranked No. 1?
Ipsos has been ranked as the No. 1 Most Innovative company for three consecutive years.
What are some innovations introduced by Ipsos?
Ipsos has introduced solutions like Ipsos.Digital and AI tools for consumer behavior modeling.
What sectors does Ipsos operate in?
Ipsos operates in 90 markets globally, providing insights across various sectors including consumer, healthcare, and social opinions.
What is Ipsos' mission as a market research company?
Ipsos aims to provide deep understanding of people, markets, and society through innovative solutions and data-driven insights.
