InvestigateTV+ Expands Its Reach for Upcoming Seasons
ATLANTA — Gray Media (NYSE: GTN) has announced that InvestigateTV+, a celebrated 30-minute news magazine, will be available to 67% of the U.S. audience on weekends during the 2024 – 2025 season. Additionally, the weekday edition will reach 46% of the U.S. starting this fall. Both the InvestigateTV+ and InvestigateTV+ Weekend new seasons are set to premiere in the week of September 9.
Venturing into New Markets
Previously known as InvestigateTV, InvestigateTV+ Weekend is now entering its fourth season after launching in 2021 across all 113 Gray markets. This season, the program is branching out into non-Gray regions, significantly expanding its footprint this fall with major cities like New York City, Chicago, and Philadelphia among its new markets.
Expanding Weekday Editions
The weekday edition of InvestigateTV+ began airing in September 2023 across all Gray markets and is also extending its reach into 13 additional non-Gray markets, including Detroit and Indianapolis. This growth signifies a strong commitment to delivering vital news stories to a broader audience.
Engagement and Ratings Growth
According to Nielsen, the weekday edition of InvestigateTV+ experienced an impressive 9% rise in impressions among Adults 18+ from September 2023 to May 2024. The weekend edition also saw a notable increase of 8% in the same demographic during its third season. Lee Zurik, Gray’s Senior Vice President of News Strategy and Innovation, underscored the significance of this growth, pointing out the audience's demand for the investigative content they provide.
About Gray Media
Gray Media, officially known as Gray Television, Inc., is headquartered in Atlanta, Georgia. It is the largest owner of highly-rated local television stations and digital assets in the U.S., reaching approximately 36% of television households nationwide. The company manages 77 markets with top-rated television stations and leads in Hispanic TV households through its extensive Telemundo Affiliate group. Furthermore, Gray Media provides national and local businesses with advanced digital marketing solutions via Gray Digital Media.
Contact Information for Gray Media
For any inquiries, please contact Sandy Breland, Executive Vice President and Chief Operating Officer, at 404-266-8333.
Frequently Asked Questions
What is InvestigateTV+?
InvestigateTV+ is a 30-minute award-winning news magazine produced by Gray Media, focused on investigative journalism.
When will the new seasons of InvestigateTV+ begin?
The new seasons for both InvestigateTV+ and InvestigateTV+ Weekend are set to launch the week of September 9.
How has InvestigateTV+ expanded its reach?
InvestigateTV+ will reach 67% of the U.S. on weekends and expand its weekday edition to 46% of the U.S. this fall.
What are the ratings trends for InvestigateTV+?
Ratings for the weekday edition increased by 9% and weekend impressions grew by 8% in the Adults 18+ demographic.
Who can I contact for more information about Gray Media?
For additional information, you can contact Sandy Breland at 404-266-8333.