Wacoal Unveils the Revolutionary EverFlexing™ Bra
Wacoal America is excited to introduce their groundbreaking EverFlexing™ Underwire Bra, an innovative addition to their product line that aims to provide women with the ultimate comfort and adaptability in undergarments. As a pioneering product in the intimate apparel industry, this bra flexes across six traditional sizes, revolutionizing how support, comfort, and fit are provided.
Understanding Women's Needs
The EverFlexing™ bra was designed with the unique experiences of women in mind, acknowledging how their bodies change due to various life stages and factors. This includes hormonal fluctuations, pregnancy, menopause, and weight loss, which can all affect bra size. Instead of requiring women to adjust to a fixed size, the EverFlexing™ bra flexes seamlessly, adjusting to ensure lasting comfort and a reliable fit through each phase of life.
A Testament to Innovation
Miryha Fantegrossi, SVP of Merchandising and Design at Wacoal America, voiced the company’s commitment to adapting to women’s evolving needs. "With EverFlexing™, we aimed to create a bra that evolves alongside the women who wear it," she stated. An important feature of this bra is its ability to accommodate slight changes in body weight, reinforcing the dynamic nature of women's bodies.
Key Features of the EverFlexing™ Bra
The EverFlexing™ Underwire Bra boasts several features that contribute to its adaptability and comfort:
- Proprietary flexible underwire designed to support multiple cup sizes for a versatile fit.
- Four-way stretch fabric that provides adaptive comfort while allowing recovery.
- A five-row stretch hook-and-eye closure that adds customizable adjustability, enabling different fits as needed.
- Dual-position adjustable straps for a tailored fit that can be altered with ease.
- Full coverage, two-ply seamless cups crafted for a smooth and flattering silhouette.
Through the release of the EverFlexing™ bra, Wacoal America demonstrates a steadfast dedication to innovation, ensuring performance is always prioritized along with comfort.
Wacoal’s Commitment to Quality
As Wacoal America approaches its 40th anniversary, Mitch Kauffman, President & CEO, reflects on the company’s continuous focus on providing women with high-quality, best-fitting bras. "Our mission has always been about empowering women to feel confident and comfortable in their skin. Product innovation is a vital part of this journey, and the EverFlexing™ bra is a bold representation of how we adapt to the modern woman’s needs," Kauffman shared.
Where to Find the EverFlexing™ Bra
The EverFlexing™ Underwire Bra is now available for purchase online at the official Wacoal website and will be featured in select department stores starting soon. This accessibility ensures that every woman can experience the comfort and flexibility that this innovative bra offers.
About Wacoal America
Founded in 1985, Wacoal America has established itself as a leader in the intimate apparel industry. Renowned for delivering superior fit and quality, the brand continues to innovate by understanding the evolving needs of women. Wacoal products, including the new EverFlexing™ bra, are available through various retailers, ensuring women have access to exceptional lingerie that meets their needs at every stage of life.
Frequently Asked Questions
What makes the EverFlexing™ Bra unique?
The EverFlexing™ Bra is unique due to its ability to flex across multiple sizes, adapting to a woman's body as it changes over time.
How does the EverFlexing™ Bra support comfort?
The use of proprietary flexible underwire and four-way stretch fabric aids in providing ongoing comfort and suitable support throughout various activities.
Is the EverFlexing™ Bra adjustable?
Yes, the bra features a five-row stretch hook-and-eye closure and adjustable dual-position straps for a customizable fit.
Where can I purchase the EverFlexing™ Bra?
The EverFlexing™ Bra is available on Wacoal's official website and will soon be found in select department stores and specialty retailers.
How long has Wacoal been in the industry?
Wacoal America has been a leader in the intimate apparel industry since its founding in 1985, celebrating nearly four decades of innovation.
