Fresh Inset Unveils Vidre+ Technology to Extend Produce Life
Fresh Inset has developed Vidre+™, an innovative application utilizing the 1-MCP molecule to significantly enhance the post-harvest shelf life of fruits and vegetables. This groundbreaking technology presents a straightforward solution aimed not only at preserving the freshness of produce but also at increasing quality for consumers while maximizing profitability across the supply chain. Furthermore, it addresses the critical issue of food waste by ensuring that fruits and vegetables remain fresh for longer periods.
A Valuable Partnership to Promote Freshness
Janssen PMP, a division of Janssen Pharmaceutica NV, has entered into an exclusive partnership with Fresh Inset to commercialize the Vidre+ technology across Europe. This collaboration marks an exciting chapter for both companies, focusing on expanding the application of Vidre+ which already displays remarkable results in enhancing the quality of produce during storage, transport, and display at retail locations.
The Impact of Vidre+ on the Supply Chain
The Vidre+ technology consists of adaptable stickers and pads that effectively extend the freshness and shelf life of fruits and vegetables. Through rigorous evaluations, the technology has shown its ability to maintain high-quality standards for growers, packers, distributors, and retailers, offering a year-round means of delivering just-harvested quality produce.
Innovative Applications Create Flexibility
One of the standout features of the Vidre+ technology is its flexibility regarding application. Whether through the use of a Vidre+ sticker, a pad, or directly on the packaging, this innovative approach allows stakeholders in the produce industry to apply 1-MCP while maintaining their existing packaging and shipping practices. This seamless integration not only minimizes losses but also maximizes the shelf life of produce throughout the supply chain.
Ultimate Freshness Guaranteed
While 1-Methylcyclopropene (1-MCP) is not new in the realm of post-harvest technology, Fresh Inset has enhanced its application through precise dose rate flexibility and gradual release mechanisms. Vidre+ reliably releases its active ingredient at the ideal time, effectively binding to ethylene receptors in fruits and vegetables, which prevents ethylene from accelerating ripening. This leads to a substantial slowdown in the aging process of the produce.
Fresh Inset's Vidre+ has proven effective on a variety of crops, including apples, pears, table grapes, and more. Its versatility allows for the simple application of the technology inside a range of packaging options, enhancing the produce’s freshness directly from harvest to supermarket display.
Setting A New Standard in Fresh Produce Supply
Fresh Inset is dedicated to addressing global food waste challenges through innovative solutions. Their Vidre+ technology promises to revolutionize the market by facilitating the ongoing delivery of fresh produce. This commitment not only enhances consumer satisfaction by providing high-quality products but also aids in reducing food loss along the supply chain.
Both Fresh Inset and Janssen PMP bring decades of experience to this partnership. Janssen PMP has been a leader in developing effective active substances for both material and food protection, ensuring that their collaboration with Fresh Inset will be rooted in expertise and innovation.
Looking Ahead
This partnership signifies a substantial step forward in the agricultural and food distribution sectors, marrying state-of-the-art technology with practical applications to ensure consumers receive the freshest produce possible. As Fresh Inset continues to expand its global footprint, the Vidre+ technology stands to benefit every link in the produce supply chain.
Frequently Asked Questions
What is Vidre+ technology?
Vidre+ is an innovative freshness extension technology developed by Fresh Inset using the 1-MCP molecule to prolong the shelf life of fresh fruits and vegetables.
How does Vidre+ work?
Vidre+ effectively slows down ripening by binding to ethylene receptors in fruits and vegetables, preventing rapid aging and deterioration of quality.
Who are the partners behind Vidre+?
The exclusive partnership for commercializing Vidre+ technology is between Fresh Inset and Janssen PMP, a division of Janssen Pharmaceutica NV.
What are the benefits of using Vidre+?
Benefits include extended shelf life, improved freshness and quality for consumers, reduced food waste, and increased profitability for stakeholders across the supply chain.
Is Vidre+ applied during packaging?
Yes, Vidre+ can be integrated into existing packaging solutions without the need for changing current supply chain processes, making it a versatile and practical solution.
