Introducing Terlos: The New Investment Hub for Consumer Brands

Launching Terlos: A New Era for Consumer Brands

Javier Ferran has unveiled Terlos Investments LP, an investment platform devoted to nurturing consumer brands poised for growth. This initiative welcomes a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA) and Ferran himself as exclusive limited partners. Together, they aim to invest in mid and large-sized consumer brands, particularly those that are family- and founder-owned.

Empowering Sustainable Business Growth

Terlos focuses primarily on businesses that embody resilience and adaptability within the consumer sectors. Javier Ferran, who serves as Chairman of both Diageo and International Airlines Group (IAG), leverages his extensive experience in the European consumer landscape to assist these brands in scaling their operations. The vision is clear: to provide both financial backing and operational support, enabling brands to enhance their competitive edge effectively.

Supporting Family-Owned Brands

The backbone of Terlos is its commitment to family-owned and founder-led enterprises. By maintaining flexible investment structures and governance, Terlos can better align with the unique needs of these businesses. This adaptability ensures that Terlos can provide meaningful engagement with the management teams while facilitating a path to sustainable growth.

Expertise and Strategy Combined

With a strong team of seasoned professionals, Terlos brings a wealth of operational and investment experience to the table. This network is essential for identifying promising consumer brands and fostering partnerships that are beneficial for all stakeholders involved. Terlos's approach involves working closely with founders and management teams to forge a path toward differentiated brand strategies that resonate within the market.

The Future of Terlos

According to Ferran, "Terlos is well positioned to unlock long-term value across family- and founder-owned consumer businesses in Europe. Our operating experience and hands-on approach offer shareholders and management teams the support they need to drive brand differentiation and scale their operations to grow." This statement highlights not only the confidence in the team's capability but also the ambitious future that lies ahead for Terlos.

A Strong Confidence from Partners

Hamad Shahwan Aldhaheri, the Executive Director of the Private Equities Department at ADIA, expressed his confidence in Terlos, stating, "The Terlos team has extensive experience working with consumer brands to develop and execute their strategies. They are ideally placed to identify, invest, and support family and founder-owned companies as they embark on their next phase of growth." This endorsement from ADIA signifies the solid foundation upon which Terlos stands.

About Terlos

Terlos is a private investment firm advised by Javier Ferran, emphasizing its dedication to the growth of European consumer brands. By partnering with families, founders, and management teams, Terlos aims to provide strategic insights and operational expertise that drive success. The goal is to collaborate with these entities to foster growth and innovation, ensuring they are competitive in an ever-evolving marketplace.

Frequently Asked Questions

What is Terlos?

Terlos is an investment platform focused on supporting family and founder-owned consumer brands through strategic investments and operational expertise.

Who is behind Terlos?

Javier Ferran, a well-known figure in the consumer sector, is leading Terlos with the backing of a subsidiary from the Abu Dhabi Investment Authority.

What types of businesses does Terlos invest in?

Terlos primarily invests in mid and large-sized consumer brands, especially family-owned and founder-led businesses in resilient sectors.

What is the mission of Terlos?

The mission of Terlos is to unlock long-term value for its partners through flexible investments, strategic insights, and hands-on operational support.

How does Terlos differentiate itself?

Terlos combines financial investment with deep operational support, focusing on sustainable growth and adaptability to market changes for its partnered businesses.

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