Moresh Unveils Premium Olive Oil Selection at Whole Foods Market
100% Moroccan. Modern functionality. The countertop-worthy olive oil.
Moresh, renowned for its exceptional Moroccan extra virgin olive oil, is enhancing the olive oil experience in the U.S. with the debut of its new Premium Edition, now available at Whole Foods Market locations nationwide. This product introduces a luxurious twist to the traditional olive oil experience.
This Premium Edition comes in a sleek and fully opaque bottle, making it a visual delight for any kitchen countertop. The design is not just for aesthetics; it features a built-in easy pourer that ensures clean and precise drizzling. The flavor is as vibrant as its packaging, presenting a smooth, balanced, and fruity profile that complements a variety of cuisines and enhances every dish.
Redefining Olive Oil Experience
According to Wajih Rekik, CEO of CHO America, "Our goal isn't to chase trends—it's to set a new standard. Moresh combines the elegance of a design object with the integrity of a product made at the source. It's an olive oil you're proud to cook with, gift, and leave out on display." This philosophy underscores Moresh's intent to transform how consumers view and use olive oil in their kitchens.
Harvested from Morocco's finest olives and first cold pressed within hours at CHO’s state-of-the-art mills in Marrakesh, Moresh has garnered international awards for its exceptional quality. This includes prestigious acknowledgments from the NYIOOC, Berlin GOOA, and Canada IOOC, reflecting the brand's commitment to excellence.
Transparency and Traceability
One of the standout features of Moresh's Premium Edition is its scannable QR code included on each bottle. This code invites consumers to trace the oil's journey from the grove to the bottle, reinforcing Moresh’s commitment to transparency, traceability, and authenticity, ensuring customers know exactly where their product comes from.
Perfect for Every Home
Moresh's Premium Edition olive oil is not just an ingredient; it's a perfect gift for hosts, chefs, or anyone who appreciates a touch of everyday luxury. It represents quality and premium design, making it a bold addition to any modern kitchen.
In addition to the Premium Edition, Moresh offers various gifting options, including a limited-edition tube box available on their website, ensuring that there's something for everyone looking to indulge in high-quality olive oil.
What Sets Moresh Apart?
- 100% Moroccan: Sourced from groves near Marrakesh and cold-pressed swiftly after harvest.
- First Cold Press: Made from Morocco's finest Picholine olives.
- Fully Traceable: Scan the bottle to follow its entire journey from grove to kitchen.
- Elegant Glass Bottle: Designed to preserve freshness and look stunning in any kitchen.
- Built-in Easy Pourer: Facilitates controlled and clean drizzling.
- Award-Winning: Recognized by the NYIOOC, Berlin GOOA, and Canada IOOC.
Moresh stands as a new essential for kitchens prioritizing quality, design, and flavor.
About CHO America
Moresh is produced by CHO America, a vertically integrated, producer-owned company renowned for brands like Terra Delyssa and Bella Del Sol. With over 30 years of experience in Mediterranean olive oil production, CHO America is committed to delivering high-quality, traceable, and sustainably crafted olive oils to kitchens throughout North America.
Frequently Asked Questions
What is Moresh's Premium Edition Olive Oil?
It is a high-quality Moroccan extra virgin olive oil designed to combine functionality and aesthetics, available at Whole Foods Market.
How does Moresh ensure the quality of its olive oil?
Moresh is first cold-pressed from olives harvested within hours, ensuring maximum freshness and flavor.
What makes Moresh different from other olive oils?
Moresh offers fully traceable olive oil through a QR code, elegant packaging, and is awarded for its quality.
Where can I purchase Moresh Olive Oil?
It is available at Whole Foods Market locations and online through their official website.
Can I gift Moresh Olive Oil?
Yes, Moresh offers special gifting options, including a limited-edition tube box for those looking to gift high-quality olive oil.
