Introducing Break Fix: The Revolution in Nail Repair
An innovative, seamless repair solution for broken nails
Building on its legacy of innovation in nail care, essie is redefining nail repair with the launch of Break Fix, our first-to-market liquid nail patch designed to address the most common nail concern: broken nails. Forget about the hassle of trimming every nail to match the length of the broken one or resorting to complicated methods to fix a break. With numerous nail services available, Break Fix simplifies nail repair, providing a reliable patch for breaks, snags, and tears while offering up to five days of wear.
Inspired by Liquid Bandage Technology
Inspired by liquid bandage technology, Break Fix is a spot treatment that transforms from liquid to solid upon application. Designed especially for breaks, it features a thin, transparent formula that adheres instantly to nail damage, creating a seamless and durable patch that virtually disappears on contact. While the best results occur on bare nails, Break Fix can also be applied over existing polish, providing a quick fix whenever needed. Additionally, it can serve as a proactive strengthener when applied on nail tips, safeguarding against future breaks, snags, and tears.
Practical and Versatile Nail Repair
With an easy-to-use precision brush applicator and fast-drying formula, Break Fix offers a practical solution for both at-home and on-the-go nail repairs. Perfect for special occasions, travel, or simply maintaining nail length between salon visits, it is the ideal product for those with an active lifestyle.
Consumer-Centric Approach
Modern consumers are on the lookout for solutions that feel straightforward and essential while easily integrating into their beauty routines. Yasmin Dastmalchi, President of Maybelline & essie USA, captures this sentiment: "At essie, we recognize that a nail break can disrupt not just a great manicure but even your entire day. Break Fix represents the first liquid nail patch, ensuring that no one needs to give up on a manicure they cherish due to a single broken nail. It provides a simple, portable solution whenever life surprises us."
Durability and Discretion
Break Fix is built for both durability and discretion. It offers targeted nail repair without compromising the appearance or longevity of your manicure. The lightweight, transparent formula provides a flexible, focused solution that effectively addresses everyday breakage, post-service damage, and naturally fragile nails. Here are some key benefits:
- Save a mani: Patch breaks, snags, and tears for up to 5 days.
- Maintain your nail length: No need to trim all your nails just because one is broken! Apply on areas prone to breaks to prevent future damage.
- Invisible protection: Enjoy a seamless, transparent finish that blends well under polish.
- Easy, mess-free application: A fast-drying formula and precise brush make for convenient at-home or on-the-go fixes.
Introducing a Vegan-Friendly Formula
Essie's Break Fix features a vegan formula free from any animal-derived ingredients and is crafted without formaldehyde, reflecting essie's ongoing commitment to thoughtful and elevated nail care. The launch of Break Fix emphasizes the brand’s core belief: color performs best when it’s supported by healthy nails, seamlessly uniting care with color in one essential solution.
Break Fix will be available at major retailers including Target, Amazon, Walmart, TikTok Shop, and essie.com for a price of $12. As the nail care landscape continues to evolve, essie remains at the forefront of innovation, offering solutions that resonate with consumers.
About essie
Essie is America's nail salon expert, aiming to inspire a love for the manicure experience with a distinctive style that resonates with people everywhere. For over 40 years, essie has built a reputation for quality nail care, known for its salon-quality formula and a plethora of fun color names. Founded by Essie Weingarten in 1981, essie continues to enchant nail enthusiasts globally, reinforcing its position as a leader in nail luxury.
FOR MORE INFORMATION, PLEASE CONTACT:
Alison Brod Marketing + Communications
Frequently Asked Questions
What is Break Fix?
Break Fix is a groundbreaking liquid nail patch from essie designed to repair broken nails quickly.
How does Break Fix work?
This product transforms from liquid to solid upon application, creating a seamless, durable patch for nail damage.
Where can I buy Break Fix?
Break Fix is available at major retailers like Target, Amazon, and Walmart, as well as online at essie.com.
Is Break Fix easy to apply?
Yes, Break Fix features a precision brush applicator for easy, mess-free application on-the-go.
Is the formula of Break Fix vegan?
Yes, Break Fix is formulated without animal-derived ingredients and is free from formaldehyde.
