Instinctif Partners Expands Its Presence with Abu Dhabi Office

Instinctif Partners Opens New Office in Abu Dhabi

Instinctif Partners, one of the fastest-growing strategic reputation advisory firms in the MENA region, is thrilled to announce the opening of a brand new office in Abu Dhabi. This significant move marks an important step in its ongoing expansion, building on over twelve years of successful operations in the Middle East and North Africa.

Strategic Importance of Abu Dhabi

With its capital established in the United Arab Emirates, Abu Dhabi presents numerous opportunities for growth and collaboration. This office will enable Instinctif Partners to engage more closely with government clients and corporations listed on various trade exchanges across the UAE. The presence in Abu Dhabi comes at a pivotal time for businesses seeking expert guidance in reputation management and public affairs.

Leadership Insights

Samantha Bartel, the MENA CEO at Instinctif Partners stated, "We are honoured to have advised clients in the region for over a decade from our local offices in Dubai and Riyadh. We look forward to building on this success with our newly launched Abu Dhabi office." These words encapsulate the firm's commitment to strengthening its footprint in a market rich with potential.

Julian Walker, the Group CEO, further commented on the new office, describing it as a gateway to enhance service delivery across various sectors. "Our Abu Dhabi office will enable us to support clients seamlessly across several sectors and industries in the capital," he explained. This opening signifies a commitment to exceptional client service and a desire to deepen partnerships with local businesses.

Client-Centric Approach

Jim Donaldson, Non-Executive Chair at Instinctif Partners, emphasized the strategic importance of this new office. "Abu Dhabi is of strategic importance to our growth in the Middle East. Our new office will strengthen our in-market capabilities, adding depth to the insights we provide our clients," he noted. This approach will ensure that the firm continues to assist clients effectively in navigating the complexities of reputation management.

Expanding Public Policy Practice

Last year, Instinctif Partners also launched its MENA Public Policy practice, which aims to forge connections between the public and private sectors. They advise governments on their ambitious development agendas, reinforcing the firm's dedication to impactful communication strategies.

Bartel highlighted the careful planning behind this strategic growth phase, explaining, "Fresh from our winning Large Consultancy of the Year at the PRCA MENA Awards 2024, we are reinforcing our sustained impact and commitment to excellence." Such accolades reflect the company's ethos and aspirations for further achievements.

About Instinctif Partners

Instinctif Partners is an established communications consultancy and strategic reputation advisor throughout EMEA. The firm partners with clients to navigate change, mitigate risks, and build value through effective and engaging communications.

With its headquarters in London, Instinctif operates across Europe, Africa, and the Middle East through an extensive network of offices. By focusing on effective engagement strategies, the firm has built a reputation for providing quality service and innovative solutions.

Frequently Asked Questions

What services does Instinctif Partners provide?

Instinctif Partners specializes in reputation management, corporate reporting, investor relations, ESG consulting, and public affairs.

Why is the Abu Dhabi office significant?

The new office in Abu Dhabi strengthens the firm's presence in a key market, enhancing client engagement and service delivery in the region.

What is the focus of the new MENA Public Policy practice?

The MENA Public Policy practice aims to bridge private and public sector interests, advising on developmental agendas across the region.

Who leads Instinctif Partners in the MENA region?

Samantha Bartel serves as the MENA CEO, overseeing operations and strategic initiatives in the region.

What regions does Instinctif operate in?

Instinctif Partners has a presence across Europe, Africa, and the Middle East, with offices in key locations for better operational effectiveness.

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