Insights into the Leading CTV Bundle IDs for Advertisers
Pixalate Highlights Popular Bundle IDs for CTV Advertising
Pixalate, a major player in fraud prevention and compliance analytics for Connected TV (CTV) and mobile advertising, has recently published its findings on the top 100 Bundle IDs used in open programmatic advertising as of September 2024. This report is essential for advertisers seeking to optimize their strategies on various CTV platforms.
Understanding Bundle IDs
In the context of programmatic advertising, Bundle IDs serve as unique identifiers for specific CTV applications. This identification is crucial for measuring the effectiveness of ad campaigns and managing advertising resources efficiently. As the CTV landscape evolves, having a reliable reference for these IDs helps mitigate risks associated with ad fraud.
Methodology Behind the Rankings
Pixalate’s analysis involved examining over 1.4 billion impressions across 5,000+ CTV apps that support open programmatic advertising. By filtering out invalid traffic, the rankings reflect genuine user engagement, providing a clearer view of where advertisers should focus their resources.
Key Findings from the Analysis
The report reveals significant insights into the usage of Bundle IDs across major platforms. Notable points include:
- On Amazon Fire TV, the 100 Bundle IDs correspond to 86 distinct CTV applications.
- Roku shows 73 distinct applications represented within the same bundle.
- Apple TV boasts 97 unique applications linked to these Bundle IDs.
- Samsung Smart TV has 75 distinct applications captured in the top 100.
Top Bundle IDs for Each Platform
Each CTV platform listed the Bundle IDs of the top 10 applications associated with their environments. The following sections highlight the leading applications for Apple TV, Samsung Smart TV, Roku, and Amazon Fire TV.
Top Bundle IDs for Apple TV
| Bundle ID | App Name | App Store ID | Developer Name | Top Seller |
|---|---|---|---|---|
| 383457673 | Plex: Watch Live TV and Movies | 383457673 | Plex Inc. | PubMatic |
| 905401434 | Fubo: Watch Live TV & Sports | 905401434 | fuboTV Inc. | Magnite |
| 751712884 | Pluto TV: Watch & Stream Live | 751712884 | Pluto.tv | FreeWheel |
| 1508186374 | Peacock TV: Stream TV & Movies | 1508186374 | Peacock TV LLC | Adtelligent |
| 389781154 | NFL | 389781154 | NFL Enterprises LLC | PubMatic |
Top Bundle IDs for Samsung Smart TV
| Bundle ID | App Name | App Store ID | Developer Name | Top Seller |
|---|---|---|---|---|
| g15147002586 | SAMSUNG TV PLUS | G15147002586 | Samsung Electronics Co., Ltd. | Verve Group |
| g00002687241 | Plex | G00002687241 | Plex, Inc. | Streamvision Media |
Top Bundle IDs for Roku
| Bundle ID | App Name | App Store ID | Developer Name | Top Seller |
|---|---|---|---|---|
| com.hulu.plus.roku | Hulu | 2285 | Hulu LLC | Magnite |
| 74519 | Pluto TV - Watch Free TV | 74519 | Pluto Inc. | Magnite |
Top Bundle IDs for Amazon Fire TV
| Bundle ID | App Name | App Store ID | Developer Name | Top Seller |
|---|---|---|---|---|
| b00kdsgipk | Pluto TV - It’s Free TV | B00KDSGIPK | Pluto TV | Magnite |
| b019dchdzk | Fubo: Watch Live TV & Sports | B019DCHDZK | fuboTV | Xandr Monetize |
Final Thoughts on CTV Advertising Trends
The understanding of Bundle IDs and their ranking is vital for advertisers looking to make data-driven decisions in their CTV strategy. The insights provided by Pixalate empower advertisers to effectively allocate their resources, reduce waste, and ultimately increase ROI.
Frequently Asked Questions
What are Bundle IDs?
Bundle IDs are unique identifiers associated with specific CTV applications used in programmatic advertising.
How does Pixalate compile its data?
Pixalate analyzes billions of impressions across various CTV apps to compile its reports, filtering out invalid traffic for accuracy.
Why is the analysis of Bundle IDs important?
This analysis helps advertisers optimize their ad spending and improves targeting accuracy, reducing the risk of ad fraud.
What key platforms are mentioned in Pixalate's report?
Key platforms include Amazon Fire TV, Roku, Samsung Smart TV, and Apple TV.
How can advertisers benefit from this report?
Advertisers can identify effective applications and allocate resources more efficiently by understanding which Bundle IDs perform best.
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