Market Overview for Real Christmas Trees
Every year, the celebration of the holiday season brings with it the cherished tradition of selecting a real Christmas tree. This year, wholesale growers are optimistic as they share their outlook for the upcoming festive period. They predict steady demand, consistent supply, and largely unchanged wholesale prices, ensuring that families can look forward to their seasonal celebrations.
Steady Wholesale Pricing Insights
A recent survey conducted with 43 wholesale growers reveals encouraging news for consumers preparing for the holiday season. An impressive 84% of these growers have indicated that they do not plan to raise wholesale prices this season. While the final price consumers pay can vary by retailer, a separate survey conducted in 2024 revealed that 90% of shoppers felt they received good value for the real Christmas trees they purchased.
Marsha Gray, Executive Director of the Real Christmas Tree Board, emphasizes the growers' commitment, stating, "Growers are prepared, supply is strong, and most are holding wholesale prices steady this year. This reflects the consistency of the real Christmas tree industry and their dedication to making sure there’s a real Christmas tree for everyone who wants one." Despite a rise in input costs for 42% of surveyed growers, these increases are within a manageable level, not expected to impact wholesale prices substantially. Instead, many growers are prepared to absorb these cost hikes.
Confidence in Supply and Demand
The upcoming holiday season is set to be bright, with the real Christmas tree industry ready to fulfill consumer demands. Nearly 79% of growers expect to sell the same amount or even more trees than last year, with 32% predicting an increase in tree sales for 2025 compared to 2024. This optimism suggests that the industry is well-equipped to meet holiday customers' needs.
Consumers will find it easy to locate real Christmas trees at seasonal lots, choose-and-cut farms, major retailers, and garden centers across the country. Data shows that during the last holiday season, 91% of respondents had no trouble finding a local spot to buy a tree, and 89% found their desired tree at the first location visited.
Survey Methodology and Credibility
The Real Christmas Tree Board, together with its partner FleishmanHillard, undertook the survey of wholesale growers across various U.S. regions including the Northwest, Southwest, and Midwest. This extensive survey, conducted in August 2025, included responses from a diverse group of growers who supply a significant portion of the nation's real Christmas trees.
In the realm of consumer insights, TRUE Global Intelligence recently conducted a survey with 1,500 American adults aged 21 to 54, gathering insights related to their holiday traditions and preferences regarding Christmas trees. The results bear testament to the enduring love for real trees, with many celebrating the season while creating lasting family memories.
The Real Christmas Tree Board's Role
The Real Christmas Tree Board serves as an expert resource for fresh Christmas tree insights and remains dedicated to educating consumers about the benefits of choosing real trees. Established in 2015 and renamed in 2022, the Board's mission includes promoting awareness and providing reliable information to the public. It aims to engage with consumers while supporting growers through research and collaborative initiatives.
Frequently Asked Questions
What are the expectations for real Christmas tree prices this year?
Most wholesale growers are maintaining their prices, expecting them to remain steady compared to the previous year.
How many trees do growers anticipate selling this holiday season?
Many growers predict selling the same or more trees than the previous holiday season, with a positive outlook for increased sales.
Where can consumers find real Christmas trees?
Real Christmas trees are available at various locations, including seasonal lots, choose-and-cut farms, and big box stores nationwide.
What is the role of the Real Christmas Tree Board?
The Board serves as a resource for information and promotion of real Christmas trees, while also engaging in research to support growers and consumers alike.
How does the survey methodology impact the results?
The Board's comprehensive survey ensures a well-rounded understanding of market trends, benefitting consumers and industry stakeholders alike.
