Transforming Audience Targeting through Collaboration
In a groundbreaking partnership, Predactiv and Affinity Solutions are set to redefine the landscape of audience targeting and data monetization. By combining their strengths, these two leaders in the industry aim to establish a new benchmark in how marketers engage with consumers. Their collaboration integrates the largest deterministic consumer purchase dataset with cutting-edge AI-driven data management platforms.
Unveiling New Marketing Strategies
The core of this alliance revolves around harnessing the power of Affinity Solutions' data, which comes from 150 million fully permissioned credit and debit cards. This massive dataset, when integrated with The Predactiv Data Platform, allows for the creation of precise audience segments based on actual consumer purchase behavior. This level of targeting not only maximizes marketing impact but also drives substantial business results for advertisers.
Addressing Market Challenges
Michael Gorman, Chief Product Officer at Predactiv, emphasized the significance of this partnership in addressing operational challenges marketers face today. He noted, "Together, we are setting a new standard for data activation that gives marketers the precision they have been seeking to better connect with their audiences." This partnership is designed to simplify complex data integration processes and streamline data monetization while enhancing modeling efficiency.
Proven Results from Initial Initiatives
The impact of this collaboration is already evident. In the initial pilot program, Predactiv served as the primary distributor for Affinity Solutions' branded Consumer Purchase Audiences, significantly improving both efficiency and speed of delivery. There was a staggering 111% increase in advertiser adoption from one quarter to the next, showcasing how combining purchase insights with AI technology enables advertisers to reach their intended audiences more effectively.
The Future of Data Products
Ken Barbieri, Senior Vice President of Business Development at Affinity Solutions, also spoke about the challenges in managing large amounts of data. He stated, "Combining our real-time consumer purchase data with Predactiv's modeling excellence empowers the market to achieve impactful results and unlock greater value from their data." This joint vision sets the groundwork for developing innovative data products that evolve to meet market demands.
Meet the Companies Behind the Innovation
Predactiv is at the forefront of transforming data assets into actionable insights through its proprietary AI-driven platform, The Predactiv Data Platform. This platform is renowned for its real-time analytics, audience creation, and activation capabilities, leveraging a vast global digital behavioral dataset. Through its extensive online data collection and analysis, Predactiv enables businesses to better understand consumer intent and optimize their marketing strategies.
Affiliated with ShareThis, which is widely recognized for its AI innovations in audience and insight creation, Predactiv builds upon the strategic success of its predecessors. This partnership supports the growth and scalability of effective marketing strategies.
Contact Information for Further Inquiries
For further inquiries regarding Predactiv, interested individuals may reach out to Audrey Levitan, Senior Vice President of Marketing and Business Development.
Meanwhile, Affinity Solutions can be contacted through Vice President Sara Serbanoiu for insights into consumer purchase trends and analytics.
Frequently Asked Questions
What is the purpose of the partnership between Predactiv and Affinity Solutions?
This partnership is aimed at redefining audience targeting and enhancing data monetization by integrating advanced data capabilities.
How does the collaboration improve marketing strategies?
By combining vast consumer purchase data with AI technologies, marketers can create precise audience segments that boost engagement and drive sales.
What kind of data do Predactiv and Affinity Solutions work with?
They primarily utilize deterministic consumer purchase data and behavioral insights collected from millions of credit and debit cards.
What benefits can advertisers expect from this partnership?
Advertisers can expect improved targeting effectiveness, increased adoption rates, and ultimately better business outcomes through enhanced data analysis.
Who can be contacted for further information about Predactiv and Affinity Solutions?
Interested parties can reach out to the senior marketing professionals at both companies for additional insights and inquiries.
