Blackhawk Network Partners with Snapchat
Global branded payments provider Blackhawk Network (BHN) has formed a significant partnership with messaging app Snapchat, launching physical gift cards specifically for the Snapchat+ subscription tier. These gift cards are now available for purchase both online and in designated retail locations across the nation, utilizing BHN's vast distribution network.
Expanding Consumer Choices
As consumer preferences shift, particularly among younger audiences, the demand for alternative payment methods is on the rise. Brett Narlinger, the head of global commerce at BHN, noted this trend, stating, "Gift cards for goods and services have long been a go-to gift, but as younger consumers look for alternative payment methods for their favorite subscriptions, we’ve seen an increase in interest in gift cards for other market segments, including subscriptions. Through this partnership, we’re not only able to expand the reach of the Snapchat+ subscription, but also able to provide another in-demand option for our distribution partners to meet the needs of shoppers of all ages."
Features of the Snapchat+ Subscription
The Snapchat+ subscription offers exclusive access to innovative features that customize the user experience. Subscribers gain unique capabilities, including the ability to personalize app icons, use Bitmoji pets, and enjoy other engaging tools to connect with friends and family.
Impact on Gift Card Portfolio
The addition of Snapchat+ gift cards enhances BHN’s extensive portfolio, which already includes over 1,000 gift card products. Blackhawk Network has established itself as a leader in the gift card sector by offering comprehensive services that include marketing, promotions, and end-to-end support to retail partners like Snapchat, helping to optimize their gift card program sales.
About Blackhawk Network
Blackhawk Network (BHN) operates through a robust global platform enabling businesses to leverage the largest network of branded payment solutions in the world. Their offerings include gift cards, eGifts, corporate payouts, and rewards programs designed to elevate customer engagement and drive loyalty. With a network that reaches over 400,000 consumer touchpoints globally, BHN is committed to facilitating seamless payment experiences for consumers and businesses alike. More information can be found at BHN.com.
About Snap Inc.
Snap Inc. is a forward-thinking technology company focused on enhancing communication and improving daily life through innovative use of the camera. They empower users to express themselves and connect with others in spontaneous and engaging ways. Snap Inc.'s core products encompass Snapchat, a visual messaging platform, Lens Studio, an augmented reality creation tool, and its line of AR glasses, Spectacles. Further details can be explored on snap.com.
Frequently Asked Questions
What is the purpose of the partnership between Blackhawk Network and Snapchat?
The partnership aims to provide physical gift cards for Snapchat+ subscriptions, making it easier for consumers to purchase subscription services.
What features does the Snapchat+ subscription offer?
Snapchat+ subscribers gain access to exclusive features such as custom app icons and Bitmoji pets, enhancing user experience and personalization.
How does Blackhawk Network enhance its gift card offerings?
BHN strengthens its gift card program with comprehensive support, marketing, and engagement strategies for retail partners to maximize sales.
How can businesses benefit from Blackhawk Network's services?
BHN helps businesses grow revenue and customer loyalty by providing branded payment solutions, including gift cards and corporate payouts.
What are the core products offered by Snap Inc.?
Snap Inc.'s core products include Snapchat for messaging, Lens Studio for augmented reality experiences, and Spectacles for immersive visual engagement.
