Trust & Will Secures Investment to Enhance Access to Estate Planning
Trust & Will, the leading platform in digital estate planning, has recently secured a significant funding boost of $4.5 million from Curql. This funding is part of Trust & Will's ongoing Series C round, and with this latest investment, their total funding has surged past $32 million. This funding aims to increase access to estate planning resources specifically tailored for credit union members.
Expanding Legacy Planning for Credit Union Members
Having already assisted over one million individuals in starting their legacy planning, Trust & Will is now set to deepen its integration within the credit union sector. This strategic investment aims to enhance the collaborative efforts between Trust & Will and credit unions, ensuring that members can leverage modern estate planning tools as part of their financial wellness strategy.
Building a Credit Union Service Organization (CUSO)
The collaboration between Trust & Will and credit unions began in 2018 and has now grown to involve over 200 different credit unions. With the new investment from Curql, Trust & Will is forming a Credit Union Service Organization (CUSO), a move that positions estate planning as a core service offering within the credit union ecosystem. This initiative will allow credit unions to provide specialized estate planning services that meet the unique needs of their members.
Nick Evens, President & CEO of Curql, emphasized the importance of this initiative, stating that establishing a CUSO signals a firm commitment to enhancing member services through innovative solutions. Trust & Will's focus is clear: they aim to deliver effective financial tools through the established framework of credit unions.
The Importance of Estate Planning in Financial Wellness
Cody Barbo, CEO and Co-Founder of Trust & Will, highlighted that credit unions have always advocated for their members' financial security, helping them safeguard and build their wealth. He remarked that estate planning is a natural extension of this mission, providing families with the protection and reassurance needed as they navigate through all stages of life. Through their partnerships, Trust & Will has recognized how essential credit unions are in fostering community trust and support.
Joining the National Association of Credit Union Service Organizations
In alignment with their growth strategy, Trust & Will is also becoming a Platinum Partner in the National Association of Credit Union Service Organizations (NACUSO). This membership will provide Trust & Will with a wealth of exclusive insights, expand networking opportunities, and foster strategic collaborations that will amplify their impact across the credit union landscape.
Transforming the Landscape of Estate Planning
The new investment from Curql and the establishment of the CUSO will ensure that estate planning becomes an integral aspect of financial strategies for credit union members. This new approach resonates throughout the credit union movement, catering to both large organizations and smaller community-oriented ones that prioritize personalized service.
For many credit unions, integrating estate planning into their services aligns with their broader mission of empowering members. Often, traditional estate planning solutions can be complex and financially out of reach. However, Trust & Will aims to dismantle these barriers, making estate planning more accessible and tailored to the specific needs of credit union members.
Through their collaboration and commitment to innovation, Trust & Will is redefining what estate planning looks like in today's world. Their goal is to provide families with the assurance they deserve while simultaneously empowering members to take charge of their financial futures.
About Trust & Will
Founded in 2017, Trust & Will stands as the premier digital estate planning platform in the U.S. With over a million users, their user-friendly and secure online tools facilitate the creation of essential estate planning documents, including wills, trusts, and healthcare directives, all crafted in accordance with state law requirements. They are dedicated to making the estate planning process accessible and manageable for families across the nation.
Trust & Will supports over 17,000 financial advisors and collaborates with more than 150 partners, including prominent institutions like AARP and UBS. They empower professionals to integrate estate planning seamlessly into their client services, ensuring multigenerational wealth planning becomes a reality for many.
Their reputation for innovation has secured them spots on various prestigious lists, showcasing their leadership in the industry. For more information, visit Trust & Will's website.
About Curql
Curql represents a powerful coalition of over 130 credit unions collectively investing in fintech solutions to enhance the industry. With an expansive portfolio of technology partners, Curql develops tailored solutions for credit unions, enabling them to stay competitive in a rapidly evolving financial environment. For more insights into what Curql offers, interested parties are encouraged to learn more directly through their platform.
Frequently Asked Questions
What is the significance of Trust & Will's recent funding?
The $4.5 million funding from Curql is aimed at enhancing Trust & Will's services, specifically tailored for credit union members, and signifies growing recognition of the importance of estate planning.
How has Trust & Will impacted estate planning?
Trust & Will has assisted over one million Americans with digital estate planning, providing easy access to essential legal documents and services.
What does forming a CUSO imply for credit unions?
Creating a CUSO enables credit unions to offer specialized estate planning services, allowing them to cater better to the needs of their members.
Why is estate planning vital for credit union members?
Estate planning is essential for ensuring financial security and peace of mind for families, empowering them to protect their wealth and legacy.
What role does NACUSO play for Trust & Will?
Joining NACUSO as a Platinum Partner allows Trust & Will to gain insights and networking opportunities that can enhance their impact within the credit union space.
