Enhancing Urban Mobility: Forest and Bird Unite in London
In a groundbreaking move that aims to reshape urban transport, Forest, a prominent shared e-bike service in London, has joined forces with Bird, a leading name in the micromobility sector. This innovative collaboration marks a significant stride towards making cycling more accessible and environmentally friendly across the bustling city.
Shared Vision for Sustainable Transport
Both Forest and Bird share a common goal: to increase cycling opportunities and advocate for cleaner, more livable urban environments. Their partnership intends to reduce car dependency by offering an efficient and cost-effective alternative for both residents and visitors. The integration of services will ensure that thousands more people can access Forest’s sustainable bikes directly through the Bird app.
A Seamless Experience for Visitors
The integration enables Bird app users to unlock and rent Forest e-bikes conveniently upon arriving in London. With a robust user base of millions, particularly from North America, this initiative is poised to enhance the cycling experience for tourists. London welcomes diverse visitors yearly, and this collaboration will make it easier for them to navigate the city sustainably.
Forest: A Leader in Sustainable Mobility
Forest has positioned itself as one of Europe’s largest bike-sharing platforms, operating over 15,000 bikes and facilitating approximately 1.2 million rides monthly across 13 boroughs of London. As a company founded on principles of sustainability, Forest has successfully reduced carbon emissions by over 400 tonnes since its inception.
CEO's Vision
Agustin Guilisasti, the CEO of Forest, expressed excitement about the new partnership, emphasizing the importance of unifying the micromobility market. He remarked on the potential of this collaboration to transform how people experience London, stating, "We aim to increase the share of daily trips made by bike, showcasing the incredible benefits that shared travel can offer the community and the environment."
Bird's Commitment to Accessibility
Michael Washinushi, co-CEO of Bird, reiterated the synergy between their mission and Forest's vision. He noted, "This integration not only enhances the user experience but also supports our broader goal of creating cleaner cities. We are looking forward to expanding our partnerships with other reputable providers globally, ensuring sustainability in urban transportation worldwide."
About Forest
Forest stands out in the micromobility landscape as a cost-effective and eco-friendly option for transportation. With a fleet powered entirely by renewable energy, Forest has earned a B Corp certification, a testament to its commitment to environmental and social governance. The platform allows users to travel while significantly contributing to reducing London's carbon footprint.
About Bird
Bird has made its mark as a trailblazer in the electric vehicle arena, focusing on providing accessible and eco-friendly transportation solutions, including e-bikes and e-scooters. Active in over 275 cities across North America, Europe, and the Middle East, Bird prioritizes community collaboration, ensuring that their offerings align with the needs and values of the local population.
Frequently Asked Questions
What is the purpose of the partnership between Forest and Bird?
The partnership aims to enhance access to e-bikes for users of the Bird app, fostering sustainable urban transport for both residents and tourists visiting London.
How does the integration work for users?
Users simply need to open the Bird app to rent Forest e-bikes, utilizing their in-app payment methods, making bike rentals seamless and convenient.
What are the environmental benefits of this initiative?
This partnership seeks to reduce car use, thereby decreasing carbon emissions and promoting cleaner air in London by encouraging more people to cycle.
How many bikes does Forest operate in London?
Forest operates over 15,000 e-bikes across 13 boroughs in London, completing approximately 1.2 million rides monthly.
Who are the key figures behind Forest?
Forest was founded by Agustin Guilisasti, along with co-founders Caroline Seton and Michael Stewart, who are dedicated to promoting sustainable transport solutions.
