Innovative Casino Media Network Unveiled
In a groundbreaking announcement, LiveRamp (NYSE: RAMP) has launched an innovative casino media network in collaboration with Mohegan, a global leader in entertainment and casino destinations. This launch marks a significant milestone, as it allows brands unprecedented access to detailed first-party insights from Mohegan's vast customer base. Advertisers can now reach guests and players with personalized messaging across various digital channels and on-site experiences.
Unlocking New Advertising Opportunities
The advertising landscape is transformed with Mohegan now capturing approximately 200 million impressions each month across its casinos and digital touchpoints. This level of engagement provides advertisers with valuable insights into visitor preferences in areas such as dining, entertainment, and vacation choices, enabling them to tailor their campaigns effectively. As a result, the travel-focused media sector is projected to generate a staggering $2.96 billion in ad spending, driven by heightened interest from hospitality, gaming, and entertainment brands seeking to leverage these unique insights.
Setting a New Standard for Consumer Engagement
“By introducing the first casino media network, Mohegan is raising the bar for guest experiences that link consumers with their preferred brands,” said Rich Roberts, President of Mohegan Digital. The partnership with LiveRamp aims to build seamless connectivity while maintaining the integrity of customer data. This strategic collaboration emphasizes the importance of data-driven marketing in today's competitive landscape.
Enhanced Data Collaboration for Better Marketing
LiveRamp's advanced data collaboration platform empowers Mohegan to consolidate data from various sources. This synergy allows advertisers to glean a comprehensive view of customer interactions encompassing both online and offline channels. By applying closed-loop measurement techniques, clients can analyze the entire journey—from ad exposure to in-person visits—helping ensure a strong return on advertising investment.
Transforming Gaming and Entertainment Experiences
With a focus on innovation, Mohegan is redefining the gaming and entertainment sectors by utilizing its distinctive first-party data. Vihan Sharma, LiveRamp's Chief Revenue Officer, noted, “Mohegan is setting the stage for new revenue pathways while enhancing guest services and experiences.” LiveRamp takes pride in leading the charge for media networks across varying industries, seeking to connect advertisers with high-value audiences.
Connecting Brands with Engaged Audiences
As brands increasingly recognize the value of direct consumer engagements, the casino media network opens up new avenues for reaching concentrated audiences. Advertisers benefit from an in-depth understanding of customer behavior, enabling the development of more meaningful brand interactions and fostering brand loyalty among patrons.
About LiveRamp and Mohegan
LiveRamp serves as an essential data collaboration platform, allowing leading companies to elevate customer engagement while preserving essential brand trust. The technology supports a wide range of data use cases, making it the preferred choice for global innovators spanning various industries.
Meanwhile, Mohegan operates premier entertainment resorts, including properties in prominent U.S. states and Northern Asia. With a commitment to innovation in online gaming through Mohegan Digital, the company offers cutting-edge solutions tailored to its dedicated customer base.
Frequently Asked Questions
What is the new casino media network about?
The new casino media network allows brands to access detailed insights from Mohegan's guests, enhancing personalized marketing efforts across various touchpoints.
How does LiveRamp contribute to this initiative?
LiveRamp provides data collaboration technology, enabling Mohegan to unify its customer data for more effective advertising and campaign measurement.
What benefits does the new media network offer advertisers?
Advertisers gain access to rich insights into customer behavior, allowing them to create targeted campaigns that resonate with potential guests.
How large is Mohegan's audience reach?
Mohegan captures around 200 million impressions monthly, giving advertisers a substantial audience footprint.
Where can I find more information about LiveRamp and Mohegan?
For more information, you can visit the respective websites of LiveRamp and Mohegan to explore their offerings and latest news.
