Infuze Credit Union Boosts Member Interaction with Pulsate
In an important step towards improving member engagement, Infuze Credit Union has teamed up with Pulsate to transform communication with its members through digital and mobile banking. This partnership is designed to create a more engaging and personalized experience, especially through innovative mobile-first solutions.
Improving Communication Strategies
Before working with Pulsate, Infuze Credit Union was facing issues with engaging its members, mainly relying on basic text messages that didn’t create meaningful connections. Now, with Pulsate’s powerful in-app messaging and push notification tools, the credit union can launch targeted marketing campaigns that resonate more with its members. This change not only revitalizes the marketing approach but also boosts the use of existing mobile tools and services, helping to build stronger relationships within the community.
Utilizing Location-Based Services
One of the transformative features of Pulsate is the ability to send location-based messages. For example, if a member is at a car dealership and has agreed to share their location, Infuze Credit Union can quickly inform them about competitive car loan options. This means members receive timely and relevant financial information, significantly enhancing their overall banking experience.
Focusing on Members First
“The rollout of Pulsate’s platform has been smooth and closely aligns with our strategy of prioritizing mobile technology for member interactions,” remarked Bryan Gentle, CIO of Infuze Credit Union. Acknowledging that many members regularly use mobile devices, this strategy allows the credit union to effectively connect through mobile banking and push notifications—essential tools in our digital-oriented world.
Enhancing Data Accuracy
Pulsate also supports Infuze Credit Union in keeping member contact details updated. Maintaining current information, such as addresses, is a common challenge for financial institutions. Pulsate addresses this by enabling the credit union to send notifications or in-app messages reminding members to verify their addresses. This way, the accuracy of member information improves, ultimately leading to better service delivery.
Increasing Digital Engagement
Current trends show that consumers are more engaged with their financial institutions than ever before, with many using smartphones for daily finance management. “28% of consumers now check their bank accounts on their smartphones at least once a day,” noted Sarah Martin, CEO of Pulsate. This statistic highlights the importance for credit unions like Infuze to adopt tools that foster deeper digital connections with their members.
Collaborative Innovation
Johnny Ola, SVP of Q2 Innovation Studio, stressed the importance of this partnership, stating, “The collaboration between Pulsate and Infuze Credit Union is exemplified through the Q2 Innovation Studio. This partnership showcases the advantages of integrating innovative solutions like Pulsate into the Q2 Digital Banking Platform, providing avenues for personalized member engagement.” This reflects a growing trend among financial services to leverage technology for improving user experiences and satisfaction.
More About Pulsate
Pulsate is recognized as a top mobile-first consumer engagement platform. It empowers clients to boost both revenue and customer connections through tailored marketing efforts that are personalized, localized, and relevant. Working alongside over 270 credit unions and community banks, Pulsate effectively reaches 20 million consumers, indicating its substantial impact on the financial sector.
More About Q2 Holdings, Inc.
Q2 is known for being a premier provider of digital transformation solutions specifically for financial services. Catering to a diverse range of banks, credit unions, fintechs, and alternative financial companies, Q2 enables these institutions to offer comprehensive, data-driven engagement solutions. With its headquarters located in Austin, Texas, Q2 boasts a global footprint and is publicly traded under the stock symbol QTWO.
Frequently Asked Questions
What is Pulsate's role in Infuze Credit Union's strategy?
Pulsate enhances member engagement by providing mobile-first solutions like in-app messaging and push notifications.
How does location-based messaging function?
It allows the credit union to send targeted messages to members when they are at specific locations.
Why is mobile engagement crucial for credit unions?
Mobile engagement helps credit unions more effectively connect with members and boosts the use of their digital banking tools.
What issues does Pulsate help Infuze Credit Union overcome?
Pulsate aids in maintaining current member information, which improves data accuracy and communication strategies.
How does Q2 assist financial institutions?
Q2 provides technological solutions that help banks and credit unions enhance their digital engagement with consumers.
