Infolinks Announces New Chief Revenue Officer
Infolinks Media has recently appointed Kevin McElroy as its Chief Revenue Officer (CRO). With a wealth of experience in advertising and technology, McElroy aims to enhance direct partnerships with agencies and advertisers. His appointment is seen as a strategic move to strengthen Infolinks' role in premium programmatic media.
Expertise and Achievements of Kevin McElroy
McElroy brings over 20 years of leadership experience and expertise to his new role. Before joining Infolinks, he served as CRO at Illuma Technology where he played a pivotal role in establishing privacy-friendly targeting solutions in the U.S. market. His previous tenure as Senior Vice President at Grapeshot allowed him to drive growth in contextual targeting, showcasing his ability to scale revenue teams effectively.
Building Connections in the Advertising Industry
During his career, McElroy has consistently demonstrated a knack for developing impactful relationships with agency partners. His proven skills in strengthening platform integrations and fostering collaboration are expected to contribute significantly to Infolinks' advertising landscape. As he leads the global revenue strategy for Infolinks, his insights will enhance the company’s growth trajectory.
Strategic Vision for Infolinks Media
Bob Regular, CEO at Infolinks Media, expressed confidence in McElroy’s abilities to advance the company's offerings. Regular emphasized that McElroy’s expertise aligns perfectly with Infolinks' proprietary advertising solutions and will help the company maintain its competitive edge. This collaboration promises to boost performance for advertisers.
Looking Ahead with Enthusiasm
In his new capacity, McElroy will steer the company’s efforts in sales, partnerships, and client success. His enthusiasm for joining Infolinks comes at a crucial time, as the company rolls out new proprietary data and ad formats that aim to optimize user engagement and yield measurable results.
McElroy articulated his excitement by stating, "Joining Infolinks presents a fantastic opportunity to enhance transparency and performance in media. The innovative placements we create are tailored to serve the evolving needs of advertisers and publishers alike. I am eager to collaborate with the team to drive growth and add value for all our partners."
About Infolinks Media
Infolinks Media is a leading direct advertising marketplace, specializing in unique data and curated proprietary placements that ensure efficiency and transparency in advertising. Leveraging their AI-driven Smart Algorithm™, Infolinks enables advertisers to achieve sustainable returns on ad spend across a vast network of premium publishers. Prioritizing exclusive partnerships with over 25,000 publishers, Infolinks is dedicated to helping advertisers surpass their performance goals in various media formats including display and video.
Frequently Asked Questions
Who is Kevin McElroy?
Kevin McElroy is the newly appointed Chief Revenue Officer of Infolinks Media, bringing over two decades of experience in advertising.
What will McElroy's role entail?
McElroy will strategize global revenue, enhancing sales, partnerships, and client success efforts for Infolinks Media.
What is Infolinks Media focused on?
Infolinks specializes in curated proprietary placements and unique data to deliver transparency and efficiency to advertisers in the digital space.
How does Infolinks support advertisers?
Infolinks offers a comprehensive advertising ecosystem with various ad formats tailored to maximize return on investment for advertisers.
What innovations is Infolinks pursuing?
Infolinks is expanding its portfolio with proprietary data and impactful ad formats to optimize audience engagement.
