Infobase Strengthens Partnership with Criterion Pictures
Infobase, a prominent name in digital educational content, has announced a significant enhancement of its partnership with Criterion Pictures. This collaboration aims to broaden the distribution of Infobase's extensive offerings in Canada, particularly benefiting K-12 schools, universities, and public libraries.
Expanding Distribution Across Canada
The newly formed agreement designates Criterion Pictures as the official Canadian distributor for Infobase’s comprehensive suite of educational products. This arrangement builds upon an extensive history of cooperation, where Criterion Pictures was previously responsible for distributing selected Infobase video resources, including the Learn360 platform and the World Cinema Collection.
Supporting Canadian Educational Institutions
The expanded partnership is particularly beneficial for Canadian educators, providing them with streamlined access to a wide range of digital resources. Infobase is committed to supporting information literacy and development of research skills, essential components in today’s educational landscape.
Leadership Insights on the Collaboration
Bill Rieders, the Chief Executive Officer of Infobase, expressed enthusiasm regarding the strengthened alliance, emphasizing its potential to enhance educational resources available to Canadian educators. He stated that the combination of Criterion Pictures' vast expertise in non-theatrical media distribution with Infobase’s educational mission creates an effective platform to serve learning communities.
Criterion Pictures’ Role in Distribution
Criterion Pictures, with over 45 years of experience in the Canadian market, is strategically positioned to deliver quality educational media across the nation. According to Ed Murphy, Vice President of Business Development at Criterion Pictures, this partnership marks a significant step in providing engaging and curriculum-aligned resources to both educators and students.
Expertise in Content Licensing
As a part of Anuvu’s non-theatrical distribution division, Criterion Pictures boasts extensive knowledge in licensing and distribution. They will oversee the entire distribution and licensing process for Infobase products across various educational institutions, ensuring all partners receive adequate support and resources.
About Infobase and Criterion Pictures
Infobase has been a critical provider of educational solutions to K-12 and higher education markets worldwide for over 80 years. Their offerings include reference databases, streaming video platforms, eBook collections, and teacher resources aimed at fostering educational development and critical thinking skills among over 70 million learners globally.
Focus on Lifelong Learning
This continued dedication to education underscores Infobase's mission of supporting learners at all stages of their academic journey, from elementary school through to higher education, ensuring they acquire essential research skills and achieve their academic aspirations.
Criterion Pictures is known for its significant role in the non-theatrical sector, licensing films for various educational and public institutions, including colleges and libraries. Their reputation for expert content licensing and robust market access makes them a trusted partner in the realm of educational distribution.
Through this expanded partnership, both Infobase and Criterion Pictures are poised to play pivotal roles in enhancing educational landscapes across Canada, ensuring that learners and educators have the best resources at their fingertips.
Frequently Asked Questions
What is the main focus of the partnership between Infobase and Criterion Pictures?
The partnership aims to enhance the distribution of Infobase's educational content across Canadian K-12 schools, colleges, and public libraries.
How will this partnership benefit Canadian educators?
Canadian educators will gain streamlined access to a comprehensive suite of digital resources that support information literacy and research skill development.
What types of products will Criterion Pictures distribute for Infobase?
Criterion Pictures will distribute Infobase's full suite of products, including educational video platforms and digital resources.
What is the significance of Criterion Pictures' experience?
Criterion Pictures brings over 45 years of experience in the Canadian market, allowing them to effectively engage and support educational institutions nationwide.
What role do Infobase’s resources play in education?
Infobase’s resources help foster critical thinking, information literacy, and lifelong learning among students, enhancing their academic success.
