Infinum Launches Empathy Lab for Media Insights
Infinum recently opened the doors of its Empathy Lab, providing media representatives with an opportunity to engage directly with the digital accessibility challenges faced by individuals with disabilities. This initiative not only showcases the hurdles faced but also emphasizes the importance of inclusivity in digital spaces.
Experiencing Accessibility Challenges
The Empathy Lab consists of a series of carefully designed accessibility tasks aimed at highlighting the barriers people with disabilities encounter online. Participants completed practical exercises on both mobile and desktop devices, with accessibility settings enabled, allowing them to gain firsthand experience in navigating digital environments.
These tasks illustrate the significance of creating digital experiences that are not only intuitive but also accessible to all users. By tackling these challenges, Infinum hopes to foster a better understanding of accessibility issues and drive broader change in the digital landscape.
Insights from Infinum Leadership
Ana Šekerija, Project Owner and Leader of Infinum's Accessibility Initiative, stated, "Disability in itself doesn't prevent people from participating in everyday life. What limits them are the barriers society places in their way, including in the digital world. It's our responsibility to remove those barriers, as accessibility enhances the user experience for everyone."
Her remarks underscore a critical aspect of accessibility — improvements in digital design benefit all users, thus making inclusive design a priority for future developments.
Legislative Context Around Accessibility
The return of the Empathy Lab coincides with pressing legislative changes, particularly the European Accessibility Act (EAA), anticipated to transition into national law soon. This new legislation mandates that various digital products and services, including websites, mobile applications, and ATMs, comply with established accessibility standards.
Josip Biš?an, Chief Client Officer at Infinum, highlighted the company's commitment to accessibility, which gained momentum in 2021 through project initiatives and internal training. He noted, "It was a natural progression for us to formalize this initiative as a standalone service. Our effort aims to assist both our current clientele and engage new global clients focused on enhancing their digital offerings for multiple reasons, spanning from legal compliance to bolstering their image as socially responsible organizations."
About Infinum's Mission
Infinum is recognized as an independent tech consultancy dedicated to providing innovative digital solutions across various sectors, including finance, healthcare, and automotive. Since its inception in 2005, the company has gained international acclaim, with numerous industry accolades, and its solutions are utilized by millions globally. With a dedicated team of over 370 professionals operating across eight offices worldwide, Infinum continues to lead in designing accessible, user-friendly digital experiences.
Frequently Asked Questions
What is the purpose of Infinum's Empathy Lab?
The Empathy Lab is designed to educate participants about the digital accessibility challenges faced by individuals with disabilities through hands-on experience.
How does Infinum ensure its services are accessible?
Infinum emphasizes inclusive design by implementing accessibility training and guidelines within their projects, enhancing user experiences for everyone.
What changes are anticipated with the European Accessibility Act?
The EAA will require digital products and services to meet established accessibility standards, promoting inclusivity across various platforms.
Since when has Infinum focused on accessibility?
Infinum started its focus on accessibility in 2021, integrating it into their projects and client services to address digital inclusivity effectively.
What industries does Infinum serve?
Infinum provides digital solutions for a broad array of industries, including finance, healthcare, and automotive, enhancing their digital offerings with an emphasis on accessibility.
